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Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses. Design/methodology/approach: The 2017 undergraduate prospectuses of 121 universities in the UK (out of the 134 members of University UK) were thematically analysed using NVivo10. Findings: Messages were predominantly about the location, the course, student experience, credibility and career progression. They are framed in an appealing way, filled with facts and figures, images of beautiful buildings and smiling students, testimonials of facilities and experiences that form a sense of compatibility and belonging. Research limitations/implications: This study provides insights for the higher educational institutions to enhance their future marketing communications strategies in terms of effectively differentiating one university from another by highlighting the predominantly used appeals among 121 prospectuses and the need for adopting a more consistent approach between the clearing period and non-clearing period in terms of designing the prospectuses. This study has considered only the print platform, and therefore future studies should also look at social media and university websites in the context of the integrated marketing communications. Practical implications: Accurate and coherent narratives should be provided, taking into consideration the diverse nature of target audience. Universities need to realise that they can be held responsible for the promises presented in their prospectuses. Using the city appeal by many universities may be challenging, as there is need to attract students not just to the city itself, but to the university's campus. Originality/value: Having a significantly larger sample than any other previous studies in this field, the empirical evidence provided in this paper is rich and in-depth, thanks to the size and age of the sample as well as the integrated and combined methodological approach. Five keys themes with sub-themes, descriptions and examples were provided, suitable for future research in higher education marketing.

The shift from specialised studio environments to standardized classroom learning has changed the shape of Communication Design education today. As networked learning and augmented digital classrooms continue to dominate higher education, the purpose of this paper is to examine the impact of a repertoire of learning spaces on students' engagement within contemporary Communication Design studio learning. This study proposes educators and learning space coordinators employ a methodological framework, known as a Methods Process Model (MPM), to empower students to form their own strategies for learning in conventional studio and generic classroom spaces. This paper discusses the findings from two case studies in the UK and Australia.

This paper reflects on some of the themes emerging from a consideration of recent research at the nexus of technologies, learning and culture. The authors comment on the expansive nature of the concept of learning spaces in papers featuring an investigation of technology enhanced learning (TEL) and communication design studios in the UK and Australia, the use of interdisciplinary research collaborations to develop novel implementations of TEL learning spaces, and the challenges of developing an e-university in Malawi. They also examine a comparative study focused on classroom-based learning spaces augmented by computer-based assessment technologies, and the role of TEL both within and in response to protests at universities in South Africa. Massive open online courses are then considered as distinctive educational designs that may offer diverse student experiences, either formal or informal. The next emerging theme considers the sources of tension and richness arising from the widely divergent values that can be embedded in TEL. This is followed by consideration of infrastructural issues and the technologies--learning--culture nexus, followed by the use of theory in TEL work, leading to interdisciplinary theory-informed TEL projects that may be beneficial in the wider project of reimagining higher education for work and study. Finally, the paper examines the theme of mobile TEL and the hegemonic issues surrounding the building of sustainable and authentic foundations for learning with mobiles in the globalised South. The theme points to the methodologically challenging and problematic aspects of this hegemonic analysis and considers how the arguments may be further developed.

Purpose: The purpose of this paper is to examine the evolution of an employee opinion survey and to evaluate its impact on the graduate training programme and associated employment relationships. Design/methodology/approach: The paper provides a detailed, longitudinal case study of one large-scale UK organisation. The approach recognises that discursive resources have a material existence in the sense that they are embodied in the social practices of individuals and the institutions and organisations within which these social practices take place. Drawing on qualitative and quantitative data, the paper demonstrates how the design, delivery and evaluation of the graduate programme formed a learning nexus between management, graduates and other stakeholders. Findings: The case study highlights the contested nature of organisational life, particularly in relation to matters of control and autonomy. However, improved graduate opinion survey ratings over time suggest that the evolving surveillance offered by internal research has been successful in achieving changed management behaviours. The case study has shown how graduate training, development and career management are best understood as discursive practices. Shared understandings about the nature of work are constructed though a communications nexus of key stakeholders. Originality/value: The main contribution of this paper is to highlight the pivotal role of the corporate training programme and associated communications in the development of shared understandings of the nature of the employment relationship. (Contains 2 figures.)

Background: In the 1990s, Salmon developed a five-stage model for enabling and scaffolding remote groups to work and learn together using asynchronous bulletin boards. The model has informed online learning and development practice across different levels and education for online and blended learning. Purpose: This paper reports our testing of the usefulness and relevance of the model for "Second Life" ("SL"). Programme description and sample: Our case studies included students and tutors from three different disciplines: Archaeology, Digital Photography and Media and Communications. For the first case study, we collaborated with a postgraduate distance learning course in Archaeology at the University of Leicester. The second case study involved a campus-based undergraduate course in Digital Photography at the London South Bank University. The third case study was of a postgraduate campus-based course in Media and Communications. Design and methods: In each study, we developed artefacts and activities ("SL"-tivities) for students and tutors, to enable them to interact in groups. The "SL"-tivities were designed based on the five-stage model to provide scaffolding of learning in a group. Using qualitative methods, we studied students' and tutors' engagement with "SL"-tivities and their learning experiences at each stage of the model. We captured data through semi-structured interviews and from chat logs in "SL", and mapped student dialogue against each stage of the model. We analysed the data using cognitive mapping, created causal understanding of the individuals and the groups and their changing views, feelings and experiences. Results and conclusions: The case studies gave us examples of learning opportunities in "SL" at each stage of the model. Our initial study showed that using a structured model for scaffolding learning in groups has value in a 3D multi-user virtual environment such as "SL", as well as in text-based asynchronous environments. The model helps to inform design and delivery so that learners' and teachers' confidence in each other and in the environment builds up and that they work productively with each other. We continue to build further research using "SL"-tivities and the five-stage model to explore and develop further understanding of its applicability. (Contains 2 figures and 1 note.)

In recent years a combination of ever more flexible and sophisticated Web technologies and an explosion in the quantity of online content has sparked learning technologists around the world to pursue the promise of the "reusable learning object" or RLO with the idea that RLOs could be reused in different educational contexts, thereby providing greater overall flexibility and return on investment. In 2002 the ACETS Project undertook a three-year study in the UK to investigate whether RLOs worked in practice and how the pursuit of reuse affected the teacher and their teaching. Teachers working in healthcare-related subjects in Higher and Further Education were asked to create an original learning design or activity from third-party digital resources and to reflect both on the process and its outcomes. The expectation was that teachers would be the ones selecting and reusing third-party materials. This paper describes how one of the ACETS exemplifiers reinterpreted this remit, challenged the anticipated transmissive model of learning, and instead, gave their students an opportunity to create their own original learning designs and learning activities from third-party digital resources. By describing the educational enhancements, the resulting heightened levels of critical thinking, and sensitivity to patient needs, "reuse" will be shown to be an effective heuristic for student self-direction and professional development. (Contains 1 table.)

Purpose: The purpose of this paper is to describe the use of ICT to disseminate preventive health care information to combat the AIDS epidemic in India. The role of information professionals in various libraries and information centres and the challenges they are facing to increase HIV/AIDS awareness are discussed. Finally, recommendations are given and the conclusion is drawn that libraries and information professionals must develop AIDS literacy programmes to cater to the growing health information needs of the community. Design/methodology/approach: Literature search, web site information and personal interaction with the key persons associated with various HIV/AIDS awareness projects. Findings: Lack of knowledge about AIDS, its modes of transmission and ways to avoid infection, are major challenges in India. Staff in ICT-based library and information centres can make a high impact on the local community by developing community-based AIDS literacy programmes and hopefully save the society from an AIDS epidemic. There is a perceived need for providing health information services through public libraries to the illiterate rural population who are increasingly making themselves vulnerable to HIV/AIDS. However, awareness of e-channels is low, especially in rural India; one solution is to increase take-up and run AIDS awareness campaigns through electronic media. Originality/value: A summary is provided of ICT-based projects and initiatives by libraries and other agencies to disseminate AIDS information. Few multi-type consortia have been formed in the USA and UK to develop AIDS databases and e-learning modules are listed. These can be used as examples by Indian libraries with limited resources wishing to enhance community awareness through ICT. The concerted efforts amongst stakeholders are emphasized with the objectives of enhancing information professionals' skill in the AIDS information dissemination process.

Interdisciplinary study can allow students to share ideas with scholars in allied fields and broaden their knowledge of global issues. Mass communication/media studies programs in the U.S. and U.K. can serve as models to lead students into successful learning through interdisciplinary study. This paper outlines five strategic imperatives for the study of mass communication/media studies in the U.S. and U.K. Curriculum improvements are suggested for helping students evolve and grow into leaders in the field. (Contains a bibliography.)

This paper outlines issues around learning to write and considers the range of difficulties children may experience. The role of Information and Communications Technology in facilitating writing development is considered. Software applications that can be used to support aspects of the writing process and target teaching are outlined. Criteria for evaluation of existing products and the implications for practice in educational psychology are discussed. (Contains 1 table and 25 online resources.)

Research studies of political communications at the local or constituency level are scarce. There are few detailed analyses of local newspapers' coverage of the constituency campaign or any systematic account of local journalists' attitudes towards election reporting. This paper seeks to redress this neglect by providing a longitudinal overview and analysis of local newspaper coverage of the local campaign in the 1987, 1992, 1997 and 2001 UK general elections. Drawing on the findings of a unique and extensive analysis of newspapers' election reporting, combined with detailed interviews with journalists, editors, politicians and their agents, the paper argues that while certain aspects of local newspapers' election coverage have declined recently, local journalists' commitments to reporting the election remain strong and coverage continues to be informative and wide ranging: indeed the findings suggest that on some grounds local press reporting of elections compares favourably with national press coverage. But in 2001 three significant changes in local coverage were evident. Reporting was: (1) markedly more locally oriented than in previous elections; (2) notably more disposed towards a "lighter" editorial emphasis preferring to focus on human interest stories about candidates than discussions of policy, and (3) finally, more partisan than previously with newspapers' overall "balance of partisanship" being replaced by a tendency to favour the Conservative Party above Labour - a trend strongly at variance with national newspapers' political sympathies. [ABSTRACT FROM AUTHOR]

Purpose - "VTE Assess Prevent" is a unique communications campaign designed to educate and remind all front-line staff to risk assess inpatients for venous thromboembolism (VTE) (blood clots) and to provide those at risk with the recommended preventative treatment. The purpose of this paper is to evaluate the VTE communications campaign from the perspective of the front line staff at a UK hospital. Design/methodology/approach - A questionnaire implementing both qualitative and quantitative methods was made available to all relevant frontline staff at the hospital via online and paper copies (n = 319). Findings - Overall positive attitudes towards the design and content of the campaign materials were reported. The campaign had a considerable impact on staff awareness of the importance of risk assessing for VTE and the extent to which risk assessments were carried out. High levels of reported behaviour change were reported as a consequence of the campaign. Recommendations for future communication campaigns included making the communication materials more memorable and enhancing the sense of control that people have over the procedure. Also, improving normative and outcome beliefs, running the communications campaign alongside a programme of education and including monitoring and feedback of performance were recommended. Originality/value - Reducing the number of deaths attributable to hospital acquired VTE is a clinical priority within the health services in many countries. The findings from this study highlight the role of the VTE campaign in achieving this goal, provide an insight into the key components of an effective communication campaign and identify recommendations for future campaigns. [ABSTRACT FROM AUTHOR]

Background: Speech and language therapy provision for aphasia (a language disorder) post stroke has been studied over time through surveys completed by speech and language therapists. This paper revisits provision based on what was received by 278 patients in 21 UK speech and language therapy departments in 2014–2016. Aims: To explore the speech and language therapy received by community dwelling people with post stroke aphasia in the UK. Methods and procedures: A quantitative content analysis was conducted by two speech and language therapist researchers. Therapy goals recorded were coded into categories and subcategories. Descriptive statistics were used to identify the frequency with which goal categories were targeted, average therapy time received, length and frequency of therapy sessions, personnel involved and mode of delivery. Outcomes and results: Forty-five percent of participants were in receipt of therapy in the three month window observed. Six goal categories were identified. Rehabilitation was the most frequent (60%) followed by enabling (17.2%), review (4.3%), assessment (3.6%), supportive (3.5%) and activity to support therapy (2.8%). The median amount of therapy received in three months was 6.3 hours at an average of one 60-minute session every two weeks. Seventy-seven percent of therapy sessions were delivered by qualified speech and language therapists and 23% by assistants. Ninety percent of sessions were one to one, face to face sessions whilst 9.5% were group sessions. Discussion: In line with previous reports, speech and language therapy for community dwelling stroke survivors with aphasia is restricted. Rehabilitation is a large focus of therapy but the intensity and dose with which it is provided is substantially lower than that required for an effective outcome. Despite this, one to one face to face therapy is favoured. More efficient methods to support more therapeutic doses of therapy are not commonly used in routine clinical services. [ABSTRACT FROM AUTHOR]

Purpose — This paper seeks to discuss the question of "openness" in e-Science. Design/methodology/approach — The study is based on 12 in-depth interviews with principal investigators, project managers and developers involved in UK e-Science projects, together with supporting documentary evidence from project web sites. The approach was to explore the juxtaposition of research governance at the institutional level and local research practices at the project level. Interview questions focused on research inputs, software development processes, access to resources, project documentation, dissemination of outputs and by-products, licensing issues, and institutional contracts. Findings — The findings suggest that, although there is a widely shared ethos of openness in everyday research practice, there are many uncertainties and yet-to-be resolved issues, despite strong policy imperatives towards openly shared resources. Research limitations/implications — The paper concludes by observing a stratification of openness in practice and the need for more nuanced understanding of openness at the level of policy making. This research was based on interviews within a limited number of e-Science/Social Science projects and the intention is to address this in future work by scaling the study up to a survey that will reach the entire UK e-Science/Social Science community. Practical implications — The fundamental challenge in resolving openness in practice and policy, and thereby moving towards a sustainable infrastructure for e-Science, is the coordination and integration of goals across e-Science efforts, rather than one of resolving IPR (Intellectual Property Rights) issues, which has been the central focus of openness debates thus far. Originality/value — The question of openness has previously been posed on the macro-level of research policy, e.g. whether science as a whole can be characterized as open science, or in relation to the dissemination of published outputs, e.g. Open Access. Instead, a fine-grained perspective is taken focusing on individual research projects and the various facets of openness in practice. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this paper is to examine the use of weblogs by political parties in the 2005 general election campaign. It seeks to identify why, why not, and how parties used their weblogs during the election campaign. Design/methodology/approach - The weblogs of the five political parties which had a weblog were assessed, and eight party e-campaigners were interviewed. Findings - The findings contrast with those of studies of the 2004 US presidential campaign where blogs appeared to play a significant campaigning role. Rather, in the UK, party blogs were essentially used as one-way communication channels which added colour to party web sites. As a result, such weblogs may have encouraged visitors to return because of some form of voyeurism, but they were not either effective conversational, campaigning, or promotional tools. Research limitations/implications - The paper is based on a UK general election of an experimental political communication channel. Practical implications - Suggests the key elements required for the effective use of weblogs. Also suggests that individual candidate weblogs may be a more appropriate channel to reach electors than party-controlled weblogs. The motivation for using a weblog seems to be essentially a judgement that it might be worthwhile experimenting with one, However, until there is significant evidence that weblogs can have a tangible effect, it is likely that they will remain merely part of the background to a UK general election campaign. Originality/value - The paper provides a means of judging the value of weblogs within political communication by political actors. [ABSTRACT FROM AUTHOR]

The first mobile phone networks were launched in the UK in 1985. In the 30 years that have elapsed since then, the mobile phone has evolved from an expensive device owned by the few to a mass-market smartphone that is now regarded as an essential part of modern-day life. Behind the scenes, the mobile networks have undergone four major technology evolutions that have transformed their functionality from providing a basic telephone service to offering very high-speed connectivity for data applications. Yet, much of the heritage of this relatively young but transformational mobile technology is poorly documented and in great danger of being completely lost. Each new generation of mobile network replaces and ultimately erases the evidence of its predecessor. Equally, manufacturers are so focused on the release of their next handset that this leaves little scope or motivation for preserving and recording older models. The perception remains that the mobile phone is a new and young technology which is still considered by many to be a recent phenomenon. This results in a very casual attitude to the preservation of cellular mobile communications heritage, hence raising the significant risk that no suitable historical records will be available for future generations. This paper therefore begins to address this deficit by examining, through a UK perspective, two key but highly visible parts of the mobile phone story, namely, the cellular radio site installations that adorn roadsides, rooftops and hillsides and the mobile phones themselves as important historical artefacts. [ABSTRACT FROM AUTHOR]

On 6th July, 2005, the International Olympic Committee awarded London the 2012 Olympic and Paralympic Games. This is the first time an event of this magnitude has been hosted in a western country since the September 11th attacks. The UK Government continues to assess the risk, and five years On, planning is well under way. With a limited amount of time remaining, those UK local authorities hosting Olympic events will be considering that they need to have in place to support command and control arrangements during the Games. This paper provides an overview of what local authorities need to be doing over the next two years to prepare. [ABSTRACT FROM AUTHOR]

This paper sets out the key results of a survey of the use of the internet by UK company pension schemes in early 2003, carried out in conjunction with the journal Pensions itself. It considers current practice in relation to the two main applications of the internet -- as a communication channel to improve understanding of pensions or as an administrative tool to improve operational efficiency. A subsequent paper (Pensions, forthcoming) will consider the development of the internet in relation to occupational schemes and asks whether communication or administration will have the greatest impact. The findings of the survey are illustrated by direct quotations taken from responses, suitably anonymised. [ABSTRACT FROM AUTHOR]

Meat consumption in the UK has been falling for almost 20 years and the long-standing link between affluence and meat eating has been broken. In 10 years the proportion of the population claiming to be vegan or vegetarian doubled, while those identified as meat avoiders almost quadrupled with a further 40% now being classified as 'meat reducers' by Gallup. Means-End analysis was used for studying the underlying motivations of three groups: meat eaters, meat reducers and vegetarians. Health was found to be the central issue in food choice, but each group sought different terminal values. The view that meat reducers (and possibly even meat avoiders) are demi-vegetarians is challenged by the finding that their underlying motivations are similar to meat consumers and quite unlike those of vegetarians. Persuading meat reducers to adopt a vegetarian diet would require the difficult task of changing the enduring terminal values that they seek to attain through food choice behaviour. In contrast, persuading them to eat more meat would 'only' be a question of changing their beliefs about the healthiness of meat consumption. This paper reports on a study conducted in the UK and considers the implications of the findings for communications strategy. [ABSTRACT FROM AUTHOR]

Public relations (PR) agencies often win work by responding to competitive tenders for new business in the form of a presentation known as a 'pitch'. PR pitches are bound by few rules and there is often little or no transparency. Contracts can be awarded on intangibles such as 'chemistry'. PR practitioners may put many hours of unpaid work into pitches and not receive any useful feedback if unsuccessful. This article researches the practice of pitching through interviews with regional UK public relations agencies and an analysis of textbook advice. It views the process via the lens of ceremonial values to understand why a flawed business arrangement thrives in an occupation striving to be seen as a profession. The study demonstrates that the imbalance of power in the pitching process works in favour of the client. Agency leaders cited the human cost of pitching, the lack of transparency in the pitching process and the lack of feedback after a pitch as the main issues with the process. Textbook advice stresses the value of 'chemistry' and puts responsibility on the PR agency for making the relationship work which immediately puts the agency in a subservient position. [ABSTRACT FROM AUTHOR]

Background: From April 6th 2015, all small shops in the UK were required to cover up tobacco products at point of sale (POS) to protect children from exposure. As part of a larger 5-year study to measure the impact of the legislation in Scotland, an audit was conducted to assess level and nature of compliance with the ban immediately following its introduction. Materials and Methods: A discreet observational audit was conducted 7–14 days post implementation which took measures of physical changes made to cover products, server/assistant practices, tobacco signage and advertising, and communication of price information. The audit was conducted in all small retail outlets (n = 83) selling tobacco in four communities in Scotland selected to represent different levels of urbanisation and social deprivation. Data were analysed descriptively. Results: Compliance with the legislation was high, with 98% of shops removing tobacco from permanent display and non-compliance was restricted almost entirely to minor contraventions. The refurbishment of shops with new or adapted tobacco storage units resulted in the removal of nearly all commercial brand messages and images from POS, dropping from 51% to 4%. The majority of shops stored their tobacco in public-facing storage units (81%). Most shops also displayed at least one generic tobacco message (88%). Conclusions: Compliance with Scottish prohibitions on display of tobacco products in small retail outlets was high immediately after the legislation implementation date. However, although tobacco branding is no longer visible in retail outlets, tobacco storage units with generic tobacco messages are still prominent. This points towards a need to monitor how the space vacated by tobacco products is utilised and to better understand how the continuing presence of tobacco storage units influences people’s awareness and understanding of tobacco and smoking. Countries with existing POS bans and who are considering such bans should pay particular attention to regulations regarding the use of generic signage and where within the retail setting tobacco stocks can be stored. [ABSTRACT FROM AUTHOR]

The First World War is often identified as a great industrial and technological struggle. However, in the course of explaining the Allied victory in 1918, scholarly opinion is divided over the extent to which the British army made the most effective use of the technology available to it. While much of the debate has centred on the more ‘lethal’ technologies, such as aeroplanes, tanks, and poison gas, very little analysis has been made of the interaction between British commanders and communications technology. This article seeks to redress this imbalance by assessing the extent to which British commanders embraced the latest communication device of the period – wireless – and whether they harnessed its full military potential. [ABSTRACT FROM PUBLISHER]

Abstract: This paper applies the event analysis for systemic teamwork (EAST) method to an example of military command and control. EAST offers a way to describe system level emergent properties that arise from the complex interactions of system components (human and technical). These are described using an integrated methods approach and modelled using Task, Social and Propositional networks. The current article is divided into three parts: a brief description of the military command and control context, a brief description of the EAST method, and a more in depth presentation of the analysis outcomes. The emergent properties of the military scenario relate to the degree of system reconfigurability, systems level situational awareness and the role of mediating technology. The findings are compared with similar analyses undertaken in civilian domains, in which the latest developments in command and control, under the aegis of Network Enabled Capability (NEC), are already in place. [Copyright &y& Elsevier]

This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted between June and September 2004. The findings seem to suggest that communications/PR is ideally seen by leaders as a strategic function, but that there are limitations to this vision becoming a reality. The research goes on to offer initial conclusions on some of the issues surrounding perception, resource, and implementation of strategic communications/PR in UK education, with implications for practitioners considered.International Journal of Educational Advancement (2006) 6, 306–314. doi:10.1057/palgrave.ijea.2150038 [ABSTRACT FROM AUTHOR]

The UK construction industry has in general been slow to adopt information technology. The tactical use of this technology for personal productivity improvement has nevertheless become generally accepted. Communications technology has the capability to alter the industry fundamentally. This paper describes a postal survey carried out in early 1993 to ascertain the current position of this particular technology within the UK construction industry; the survey not only provides statistical data but also some evaluative measures on the problems encountered by construction professionals. The survey shows that the use of electronic mail and electronic data interchange is still highly restricted in the industry. More importantly these two technologies are being used primarily to support finance and accounting processes rather than mainstream construction processes. The rationale for this survey was to provide software developers with a picture of communications use in the UK construction industry. The extent of the communications infrastructure is still small and the applications it supports are generic in nature rather than specific to the construction industry. For software developers the result shows that much remains to be done and it may take many years before the infrastructure is so extensive that it can be used as the standard method of exchanging construction data. It appears as if such specific data communications will be adopted only after the more general financial communications have been well established. [ABSTRACT FROM AUTHOR]

In-play gambling is a recent innovation allowing gambling to occur during the course of a sporting event, rather than merely before play commences. For years, in-play gambling has been marketed in the UK via adverts displaying current betting odds during breaks in televised soccer, e.g., “England to score in the first 20 minutes, 4-to-1.” Previous research shows that this so-called “live-odds” advertising is skewed toward complex events with high profit margins which consumers do not evaluate rationally. Recent UK regulatory guidance on “impulsiveness and urgency,” aiming to enhance consumer protection around gambling advertising, states that gambling advertising should not “unduly pressure the audience to gamble.” We explored the frequency and content of live-odds advertising over the 2018 soccer World Cup, as a case study of the first major televised sporting event after the publication of this UK regulatory guidance. In total, 69 live-odds adverts were shown over 32 matches (M = 2.16 per-match), by five bookmakers. We identified two key features that made advertised bets appear more urgent than necessary. First, 39.1% of bets could be determined before the match ended. Second, 24.6% of bets showed a recent improvement in odds, including a 15.9% subset of “flash odds,” which were limited in both time and quantity. Advertised odds were again skewed toward complex events, with a qualitative trend toward greater complexity than at the previous World Cup. We believe that consumers should be protected against the targeted content of gambling advertising. [ABSTRACT FROM AUTHOR]

Objective: To explore pregnant women’s preferences for birth setting in England. Design: Labelled discrete choice experiment (DCE). Setting: Online survey. Sample: Pregnant women recruited through social media and an online panel. Methods: We developed a DCE to assess women’s preferences for four hypothetical birth settings based on seven attributes: reputation, continuity of care, distance from home, time to see a doctor, partner able to stay overnight, chance of straightforward birth and safety for baby. We used a mixed logit model, with setting modelled as an alternative-specific constant, and conducted a scenario analysis to evaluate the impact of changes in attribute levels on uptake of birth settings. Main outcome measures: Women’s preferences for birth setting. Results: 257 pregnant women completed the DCE. All birth setting attributes, except ‘time to see doctor’, were significant in women’s choice (p<0.05). There was significant heterogeneity in preferences for some attributes. Changes to levels for ‘safety for the baby’ and ‘partner able to stay overnight’ were associated with larger changes from baseline uptake of birth setting. If the preferences identified were translated into the real-world context up to a third of those who reported planning birth in an obstetric unit might choose a midwifery unit assuming universal access to all settings, and knowledge of the differences between settings. Conclusions: We found that ‘safety for the baby’, ‘chance of a straightforward birth’ and ‘can the woman’s partner stay overnight following birth’ were particularly important in women’s preferences for hypothetical birth setting. If all birth settings were available to women and they were aware of the differences between them, it is likely that more low risk women who currently plan birth in OUs might choose a midwifery unit. [ABSTRACT FROM AUTHOR]

Background: In the UK, approximately 4,200 men who have sex with men (MSM) are living with HIV but remain undiagnosed. Maximising the number of high-risk people testing for HIV is key to ensuring prompt treatment and preventing onward infection. This study assessed how different HIV test characteristics affect the choice of testing option, including remote testing (HIV self-testing or HIV self-sampling), in the UK, a country with universal access to healthcare.Methods and Findings: Between 3 April and 11 May 2017, a cross-sectional online-questionnaire-based discrete choice experiment (DCE) was conducted in which respondents who expressed an interest in online material used by MSM were asked to imagine that they were at risk of HIV infection and to choose between different hypothetical HIV testing options, including the option not to test. A variety of different testing options with different defining characteristics were described so that the independent preference for each characteristic could be valued. The characteristics included where each test is taken, the sampling method, how the test is obtained, whether infections other than HIV are tested for, test accuracy, the cost of the test, the infection window period, and how long it takes to receive the test result. Participants were recruited and completed the instrument online, in order to include those not currently engaged with healthcare services. The main analysis was conducted using a latent class model (LCM), with results displayed as odds ratios (ORs) and probabilities. The ORs indicate the strength of preference for one characteristic relative to another (base) characteristic. In total, 620 respondents answered the DCE questions. Most respondents reported that they were white (93%) and were either gay or bisexual (99%). The LCM showed that there were 2 classes within the respondent sample that appeared to have different preferences for the testing options. The first group, which was likely to contain 86% of respondents, had a strong preference for face-to-face tests by healthcare professionals (HCPs) compared to remote testing (OR 6.4; 95% CI 5.6, 7.4) and viewed not testing as less preferable than remote testing (OR 0.10; 95% CI 0.09, 0.11). In the second group, which was likely to include 14% of participants, not testing was viewed as less desirable than remote testing (OR 0.56; 95% CI 0.53, 0.59) as were tests by HCPs compared to remote testing (OR 0.23; 95% CI 0.15, 0.36). In both classes, free remote tests instead of each test costing £30 was the test characteristic with the largest impact on the choice of testing option. Participants in the second group were more likely to have never previously tested and to be non-white than participants in the first group. The main study limitations were that the sample was recruited solely via social media, the study advert was viewed only by people expressing an interest in online material used by MSM, and the choices in the experiment were hypothetical rather than observed in the real world.Conclusions: Our results suggest that preferences in the context we examined are broadly dichotomous. One group, containing the majority of MSM, appears comfortable testing for HIV but prefers face-to-face testing by HCPs rather than remote testing. The other group is much smaller, but contains MSM who are more likely to be at high infection risk. For these people, the availability of remote testing has the potential to significantly increase net testing rates, particularly if provided for free. [ABSTRACT FROM AUTHOR]

“Social sensing” is a form of crowd-sourcing that involves systematic analysis of digital communications to detect real-world events. Here we consider the use of social sensing for observing natural hazards. In particular, we present a case study that uses data from a popular social media platform (Twitter) to detect and locate flood events in the UK. In order to improve data quality we apply a number of filters (timezone, simple text filters and a naive Bayes ‘relevance’ filter) to the data. We then use place names in the user profile and message text to infer the location of the tweets. These two steps remove most of the irrelevant tweets and yield orders of magnitude more located tweets than we have by relying on geo-tagged data. We demonstrate that high resolution social sensing of floods is feasible and we can produce high-quality historical and real-time maps of floods using Twitter. [ABSTRACT FROM AUTHOR]

Background: Information and Communication Technology (ICT) has been a key agent of change in the 21st century. Given the role of ICT in changing society this research sought to explore the responses and attitudes to change from ICT professionals and ICT academics in dealing with the potentially far reaching political challenge triggered by the UK’s 2016 European Union Referendum and its decision to leave the European Union (referred to as Brexit). Whilst the vote was a UK based decision its ramifications have global implications and as such the research was not confined to the UK. Methods and findings: Data was collected through a survey launched on the first working day after the Brexit referendum vote to leave the EU and kept open for four weeks. The survey contained qualitative and quantitative questions. It sought to understand the opportunities and threats that would exist post-Brexit for ICT professionals and academics triggered by the decision. The research captured a complex rich picture on ICT professionals’ responses to the potential challenge of change triggered by the Brexit vote. Immediately after the Brexit decision the research reveals uncertainties amongst ICT professionals regarding what the decision would mean, with just under half of the participants not identifying any opportunities or threats. For those who did, threats outweighed opportunities by just more than double. Whilst understanding the global possibilities and dangers, participants saw their position from national and organizational perspectives. The highest frequency coded threats related to areas outside the participants’ control and the highest frequency opportunities related to areas where there was the potential for ICT interventions. This survey is part of longitudinal piece of research. Using the same methodological approach two further surveys are planned. The second survey will be one year after Article 50 was triggered on 29 March 2017. The final survey will be one year after the UK exit from the EU, assuming this occurs. [ABSTRACT FROM AUTHOR]

Online bingo has seen significant growth in recent years. This study sought to increase understanding of this growth by exploring the appeal of online bingo. Our aim was to examine the content of ten online bingo websites in the UK and analyse a qualitative secondary dataset of 12 female bingo players to investigate the appeal of online bingo. Using two distinct data sources allowed us to assess how the key messages online websites are trying to convey compare with actual players’ motivation to play bingo. Our analysis of bingo websites found a common theme where websites were easy to navigate and structured to present a light-hearted, fun, reassuring, social image of gambling. In addition, the design decisions reflected in the bingo sites had the effect of positioning online bingo as a benign, child-like, homely, women-friendly, social activity. Comparison of the website content with our participants’ reasons to play bingo showed congruence between the strategies used by the bingo websites and the motivations of bingo players themselves and the benefits which they seek; suggesting that bingo websites strive to replicate and update the sociability of traditional bingo halls. Online bingo differs from traditional forms of bingo in its ability to be played anywhere and at any time, and its capacity to offer a deeply immersive experience. The potential for this type of online immersion in gambling to lead to harm is only just being investigated and further research is required to understand how the industry is regulated, as well as the effects of online bingo on individual gambling ‘careers.’ [ABSTRACT FROM AUTHOR]

The last decade has seen a dramatic increase in the availability of sexually explicit media (SEM) on the Internet. Men who have sex with men (MSM) report near universal use of SEM. However, this widespread use of SEM among MSM may contribute to more condomless anal sex. To examine the association of viewing SEM on the Internet and the number of condomless anal sex encounters among MSM, in 2012, an online survey was conducted of 265 MSM from New York, Philadelphia, Baltimore, or Washington D.C. who reported viewing SEM online in the past 3 months. Analyses were performed using negative binomial regression. Nearly all men reported viewing SEM featuring anal sex with (91%) or without (92%) condoms in the past 3 months. Neither viewing more hours of SEM per week or compulsively viewing SEM were associated with more condomless anal sex encounters. Rather, viewing a greater proportion of SEM containing condomless anal sex was associated with engaging in more condomless anal encounters (IRR = 1.25), while viewing a greater proportion of SEM containing anal sex where condoms were used was associated with fewer condomless anal sex encounters (IRR = 0.62). MSM reported that viewing SEM caused changes in their sexual fantasies, desires, and behaviors. These findings provide important insights for health policy and the design of interventions addressing SEM and condomless sex among MSM. The findings suggest that condom use by SEM performers may benefit not only actor health, but also have health implications for SEM viewers. [ABSTRACT FROM AUTHOR]

Background: European Union law prohibits companies from marketing drugs off-label. In the United Kingdom--as in some other European countries, but unlike the United States--industry self-regulatory bodies are tasked with supervising compliance with marketing rules. The objectives of this study were to (1) characterize off-label promotion rulings in the UK compared to the whistleblower-initiated cases in the US and (2) shed light on the UK self-regulatory mechanism for detecting, deterring, and sanctioning off-label promotion.Methods and Findings: We conducted structured reviews of rulings by the UK self-regulatory authority, the Prescription Medicines Code of Practice Authority (PMCPA), between 2003 and 2012. There were 74 off-label promotion rulings involving 43 companies and 65 drugs. Nineteen companies were ruled in breach more than once, and ten companies were ruled in breach three or more times over the 10-y period. Drawing on a typology previously developed to analyse US whistleblower complaints, we coded and analysed the apparent strategic goals of each off-label marketing scheme and the practices consistent with those alleged goals. 50% of rulings cited efforts to expand drug use to unapproved indications, and 39% and 38% cited efforts to expand beyond approved disease entities and dosing strategies, respectively. The most frequently described promotional tactic was attempts to influence prescribers (n = 72, 97%), using print material (70/72, 97%), for example, advertisements (21/70, 30%). Although rulings cited prescribers as the prime target of off-label promotion, competing companies lodged the majority of complaints (prescriber: n = 16, 22%, versus companies: n = 42, 57%). Unlike US whistleblower complaints, few UK rulings described practices targeting consumers (n = 3, 4%), payers (n = 2, 3%), or company staff (n = 2, 3%). Eight UK rulings (11%) pertaining to six drugs described promotion of the same drug for the same off-label use as was alleged by whistleblowers in the US. However, while the UK cases typically related to only one or a few claims made in printed material, several complaints in the US alleged multifaceted and covert marketing activities. Because this study is limited to PMCPA rulings and whistleblower-initiated federal cases, it may offer a partial view of exposed off-label marketing.Conclusion: The UK self-regulatory system for exposing marketing violations relies largely on complaints from company outsiders, which may explain why most off-label promotion rulings relate to plainly visible promotional activities such as advertising. This contrasts with the US, where Department of Justice investigations and whistleblower testimony have alleged complex off-label marketing campaigns that remain concealed to company outsiders. UK authorities should consider introducing increased incentives and protections for whistleblowers combined with US-style governmental investigations and meaningful sanctions. UK prescribers should be attentive to, and increasingly report, off-label promotion. [ABSTRACT FROM AUTHOR]

We examine public attitudes toward vulnerability and evacuation in hurricane natural disasters. Using the results of an opinion survey in a coastal, New England state, we find important differences in how men and women, and Whites and minorities perceive natural disasters. Race, gender, and geographic proximity to the coast affect how vulnerable people believe their residence is to a major hurricane, while government officials and media reporting telling people to evacuate influence evacuation decisions. In order to avoid future breakdowns, governments need to understand the different information processing approaches of various groups of people. [ABSTRACT FROM AUTHOR]

Contributes to the social partnership debate by exploring ways in which inter and intra-union relations influence the development of partnership within a National Health Service Trust, by using observation techniques, focus groups and semi-structured interviews involving ancillary workgroup members, shop stewards and managers (conducted in 1998). Argues, on an empirical basis, that union relationships may both facilitate and constrain management decision making and, ultimately, the implementation of policy. Views, conceptually, the parties' understanding of partnership as changing over time, within a context that is contradictory; with management, trade union representatives and employees developing competing perspectives on "social partnership", in part as a response to, and in turn recreating, a pluralistic workplace environment. [ABSTRACT FROM AUTHOR]