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Currently, some Japanese women use a sanitary mask to hide their faces when not wearing makeup, perhaps because they believe that they are more attractive (or less ugly) when wearing a sanitary mask than when not wearing makeup. The present study examined the effect of wearing a sanitary mask on the perception of facial attractiveness. We manipulated the presence or absence of a mask in the main experiments or an occluder (e.g., notebook) in control experiments and asked participants to rate facial images. The results revealed that attractive faces wearing a sanitary mask were perceived as less attractive than the same faces without the mask, contrary to Japanese women's belief. This is the first study to demonstrate a new phenomenon, the sanitary-mask effect, in which observers underestimate the physical attractiveness of a mask-wearing face. Importantly, the pattern of the results of perceived attractiveness was substantially altered when a control object occluded the faces. This suggests that facial occlusion by a sanitary mask has a unique effect, due to occlusion and unhealthiness priming. [ABSTRACT FROM AUTHOR]

Identification of the second of two targets is impaired if it is presented less than about 500 ms after the first. Theoretical accounts of this second-target deficit, known asattentional blink(AB), have relied on some form of limited attentional resource that is allocated to the leading target at the expense of the trailing target. Three experiments in the present study reveal a failure of resource-limitation accounts to explain why the AB is absent when the targets consist of a stream of three items belonging to the same category (e.g., letters or digits). The AB is reinstated, however, if an item from a different category is inserted in the target string. This result, and all major results in the AB literature, is explained by the hypothesis that the AB arises from a temporary loss of control over the prevailing attentional set. This lapse in control renders the observer vulnerable to an exogenously-triggered switch in attentional set. [ABSTRACT FROM AUTHOR]