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This article examines discourse representations of vegans in UK newspapers, comparing broadsheets with tabloids published between 2016 and 2020. Taking a corpus-based approach to CDA, we identify a series of discourses, some of which overlap between the broadsheets and tabloids while others are particular to one format or the other. Vegans tend to be evaluated negatively in this context, portrayed as violent, hypocritical, pushy and irresponsible when it comes to their (and their children's) health. Such representations are characteristic of the tabloids in particular, whereas broadsheets provide more balanced coverage, with a greater propensity to present counter-discourses and to provide page space to airing the first-hand perspectives of vegans themselves. In the paper, we make recommendations as to how coverage can achieve better balance, to the benefit of the vegan movement and – by extension – the wellbeing of humans, other animals, and the environment. [ABSTRACT FROM AUTHOR]

In the context of the outbreak of the Covid-19 pandemic, female medical staff constituted a large proportion of frontline healthcare workers in China, with 50% of doctors and over 90% of nurses being women. In this paper, we aim to examine how these medical workers were represented at the start of the pandemic in online news reports posted on one of China's most popular social media platforms, Weibo. In the paper, we draw upon corpus-based critical discourse analysis, comparing representations of female medical workers to those of medical workers in general. We observe that not only are female medical workers portrayed through a predominantly gendered lens, but they are also subordinated to the needs of the state. We consider the role played by state-controlled media in regulating the position of (working) women in society and probe into rhetorical means through which this is achieved. [ABSTRACT FROM AUTHOR]

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Sexually transmitted infections (STIs) are a major public health challenge. Although theoretically informed public health campaigns are more effective for changing behaviour, there is little evidence of their use when campaigns are commissioned to the commercial sector. This study describes the implementation of the COM-B model to a sexual health campaign that brought together expertise from academics, sexual healthcare, and marketing and creative professionals. Insights were gathered following a review of the relevant academic literature. Barriers and facilitators to condom use and STI testing were explored with the use of the COM-B model and the Behaviour Change Wheel in a workshop attended by academics, behavioural scientists, healthcare experts and creative designers. Feedback on the creative execution of the campaign was obtained from healthcare experts and via surveys. Barriers to psychological capability, automatic and reflective motivation, and social opportunity were identified as targets for the campaign, and creative solutions to these barriers were collaboratively devised. The final sexual health campaign was rated positively in its ability to change attitudes and intentions regarding the use of condoms and STI testing. This study describes the implementation of the COM-B model of behaviour change to a public sexual health campaign that brought together academics, public and commercial sector expertise. The barriers and facilitators identified in this collaborative process represent potential targets for future public health communication campaigns. [ABSTRACT FROM AUTHOR]

This paper engages with the relationship between story ownership – so who owns a story, tellership – so who has the right to tell it, and functions of workplace narratives as well as the broader social practices at work. Drawing upon discourse and narrative analyses, the paper investigates specifically how the negotiation of meaning visible in the often incomplete and fragmented but naturally-occurring narratives points to the discursive struggle over the construction of self within the specific parameters of the notion of professionalism. The paper identifies the facets of story ownership and discusses how each one can be affected by such regulatory forces of the social practices of work. [ABSTRACT FROM AUTHOR]

In recent years, social and political commentators have criticised the ongoing marketisation of the UK's state-based healthcare system, the National Health Service (NHS). This paper examines the websites of 187 NHS's Clinical Commissioning Groups (CCGs), exploring how the CCGs represent themselves and their actions, and considering the extent to which these reflect and indeed enact this process of marketisation. Taking a corpus-based approach to Critical Discourse Studies, the analysis shows how the CCGs represent themselves as accountable, collaborative, patient-centred, responsive and self-determining organisations. It is thus argued that these websites function as forms of 'prestige advertising', reflecting the increasingly marketised nature of contemporary UK healthcare. Following the analysis, the potential motivations for these representations are considered, as are their possible implications for website users and the broader UK healthcare landscape. [ABSTRACT FROM AUTHOR]