Search

Copyright of Ileti-s-im is the property of Universite Galatasaray, Faculty of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Since 2022, Coca Cola has launched limited edition soda flavors: the first variant, Starlight, tastes like outer space and the second, Byte or 8-bit, like pixels. The synaesthesia challenges to make statements that go beyond whether or not the drink is liked or disliked, driving a ludic debate on media platforms about the taste of space, the pixels. This article analyzes, through semiotic tools, a sample of 16 youtubers' reviews that make contact with these sodas, without ignoring the audience's immediate comments. It seeks to describe how these bodies are configured in the videos and the interpretative positions that emerge, which tend to deviate from Coca Cola's desire. [ABSTRACT FROM AUTHOR]

biochemical study was conducted on laboratory white mice to ascertain the effectiveness of the treatments selected in light of the most popular goods on the Iraqi market. The animals were divided into five groups: control group C, a group given free Coca-Cola B, a group given 30% chicken sausage mixed with diet S, a group given 3% chicken broth cubes mixed with diet M, and the last group was fed Indomie at 30% A. The experiment continued for four weeks, after which the animals were slaughtered and the biochemical tests included in the study were conducted on them. When comparing the concentration of the dangerous peroxynitrite radical for groups M, S, and A to the control group, there was a notable rise in the results. The SOD concentrations of the M, S, and A groups were likewise significantly lower in the results than in the control group. In, glutathione dropped in all treatments. Additionally, all groups' fasting glucose levels rose in comparison to group C. Compared with the control group, group B had higher serum calcium levels than groups M and S. The blood serum of animals treated with chicken sausage showed a significant increase in lipid levels, especially total cholesterol, triglycerides, and harmful cholesterol, compared to the other groups that also showed an increase in their lipid levels. The high activity of liver enzymes in the blood serum indicates that the group of animals treated with chicken broth cubes was exposed to liver injury, hepatic cell necrosis, and the excretion of enzymes into the bloodstream compared to the control group. [ABSTRACT FROM AUTHOR]

This article considers how system knowledge from a production point of view can interact with international law in such ways as to uphold the international principle of free, prior informed consent (FPIC). Although some categories, such as designers, are used to thinking through production systems when they create goods, the question of how the people inside and outside these systems are affected is often overlooked. That is the point when international human rights research can come to support a field that otherwise can seem quite large in scope. Specifically, the case study presented here analyzes how the production of the Coca Cola beverage interacts with indigenous peoples1 through the lens of the internationally recognized principle of FPIC. The analysis indicates that the FPIC framework can be the starting point to evaluate touch points between current production systems and society at large and provide practical ways for people from different disciplines and backgrounds to create a discourse around it. Ultimately, this would benefit indigenous peoples and human rights defenders to understand whom to engage with at the negotiation table while also exploring ways to strengthen the communication from an activist and a public opinion point of view. [ABSTRACT FROM AUTHOR]

This study examined the usefulness of digital library in the acquisition of communication skills by business education students for coca cola products dealership in South South Nigeria. The study was guided by one research question and a null hypothesis. The descriptive survey research design was adopted with a study population of 182 comprising 147 final year business education students and 35 Coca - Cola sales managers. This population also constituted the sample size. Instrument for data collection was the researchers' structured questionnaire that was validated by three experts. The reliability index of 0.79 was obtained using Pearsons Product Moment Correlation Coefficient. Data were analysed using mean, improvement need index and the independent t-test statistic. Findings showed that digital library has greatly contributed to the acquisition of communication skills needed by business education students for Coca - Cola products dealership in South-South, Nigeria. Moreso, significant difference was found between the mean ratings of final year business education students and coca cola sales managers on the usefulness of digital library in the acquisition of communication skills for coca cola products dealership by the students. The study recommended based on the findings that more functional studios be put in place to accommodate diverse technological skills needed by graduates to efficiently and effectively function in the world of work. [ABSTRACT FROM AUTHOR]

Aim: To assess the effect of coca cola and diet coca cola on surface enamel roughness. Materials and Method: In this vitro study, there were 8 teeth extracted and these specimens were prepared with 4 teeth immersed with coca cola and 4 teeth in diet Coca Cola of 40ml at room temperature for 5 minutes each. The enamel micro hardness of enamel was tested using Vickers hardness test. On each specimen, one indentation of 100 μm were made using a load of 25 gf for 5 s in a micro durometer and it was done as a single-blind test and the final results were further compared using t-test. Results: There has been considerable reduction in enamel hardness when the teeth are dipped in coca cola and slight and negligible reduction in hardness when dipped in diet coca cola. Mean Difference in Coca Cola - 84.05 and DIET Coca Cola - 16.725. All the teeth except those exposed to Coca Cola showed a statistically significant decrease in the surface VHN (p < 0.05). Conclusion: The results of this study showed significant reduction in the enamel hardness after treating with coca cola, whereas very minimal reduction in enamel hardness when treated with diet coca cola. [ABSTRACT FROM AUTHOR]

The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the real effectiveness on sales promotion activities. The research objectives formulated are to know the importance of component of sales promotion activities, to know the effect of advertising on sales promotion activities, to realize the importance of brand loyalty on sales promotion activities. A quantitative method was used to accomplish the purpose of the study. A survey instrument developed taking items to measure all variables with five points likert scale. A sample size of 159 (from 210) incorporated in the study having the reliability of 0.851(more than 0.7). The data analyzed using SPSS for descriptive statistics and regression to measure the effect of independent variable on dependent variable. It is recommend that COCA COLA should improve more on its different activities and produce different product and with tasty fast food or build up different production of equipment to expand its business in the whole world’s market .

Hay muchas razones para pensar que el ambiente organizativo, legal, económico, comercial y cultural existente en muchas de nuestras naciones, no favorece todo lo posible el surgimiento y desarrollo de pequeñas empresas; que puedan evolucionar desde la micro y pequeña organización, hasta variantes mayores; y así crear la necesaria riqueza y consecuentemente los empleos requeridos, para que la prosperidad beneficie a los sectores no siempre favorecidos de nuestras sociedades. Debido a ello, nuestras economías devienen “economías de timbiriches”, con miles de empresas que nunca crecen, y que malamente permiten alimentarse a sus dueños. Se presentan aquí algunas prácticas empresariales dignas de ser conocidas, aquellas que las llevaron de ser microempresas al borde de la desaparición, a lo que son hoy. Se tratará de destacar éxitos, pero también errores. De la misma manera, se darán pautas para que nuestras empresas puedan surgir de una manera positiva, alternando resultados buenos y malos para tener como un punto de partida en nuestras empresas.

There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs) like PepsiCo and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district. [ABSTRACT FROM AUTHOR]

Many local soft drinks manufacturing enterprises are operating at the regional level and a few of them operating at the national level which are quietly stealing the thunder from the two multinational giants like Pepsi and Coca Cola by selling quality products pricees cheaper than those of MNCs. This is particularly happening mostly in all small towns and rural areas. To be a successful enterprise, one should understand the buying behaviour and also the factors which influences the consumer to buy the product. In this background, the present study is taken up to understand the consumer perception and buying behavior towards local soft drinks. The study identifies factors which influence consumers to prefer domestic soft drinks in the market with Dakshina Kannada region as a representative case. The study shows that all the age groups of consumers are satisfied with domestic soft drinks in this region and the factors like price and availability of the products are the most important factors which are influencing the consumers to prefer domestic brands in the market. [ABSTRACT FROM AUTHOR]

The multinational company has been the main vehicle of internationalization of capital and trade integration between countries. The global expansion phase of the transnational corporation is associated with the hegemony of capitalism in the United States, whose influence has been decisive in the territories where it operates. This essay is a case of the influence of transnational company Coca Cola in the formation of the region of Tecoman, Colima, as providing an input to the company during the period dominated by Fordism. This region is formed from exogenous impulses of the needs of lemon essential oil by transnational companies which in turn have determined the stages of growth and expansion in the region that occur in phases of boom and bust. Dependence on oil exports Mexican lime by an American multinational company is determined, in turn, by the behavior of the economic cycle in the United States. This study highlights the stage of formation of the agroindustrial complex and does not attempt to analyze the current situation

The advertising discourse of the global brands has changed dramatically in 2000's. These brands have begun to broadcast some messages regarding the meaning of life by using the terms of "affection", "hope", "happiness", "helpfulness", "love" and "peace". Coca Cola Company, elected as the best global brand in 2012 according to Interbrand's report, prepared the following television commercials for Turkey such as New Year New Hopes (2012), Onebillionreason New Year (2012), Security Cameras (2012), A Better Year (2012), The Man Who Welcomes The New Year Alone (2013), Do You Want Change? Make It Zero (2012) and Coca Cola Turkey web site presents some remarkable data concerning the new marketing strategy of global brands in the postcapitalist era. When these verbal and audiovisual data are analyzed through discourse analysis, it can be observed that Coca Cola has attempted to become the life coach of the masses as a global brand. The main message of Coca Cola's mentioned television commercials is "hope". In these commercials, it is emphasized that surviving in any case is one of the most important virtue. Supporting the hope and telling people that life is beautiful in any case makes the capitalist system survive. In this context, the sustainability of the postcapitalist system depends on supporting the hope of the masses every day. [ABSTRACT FROM AUTHOR]

El término Web 2.0 fue acuñado por Tim O`Reilly para referirse a la “red como plataforma, que se extiende a todos los equipos que están conectadas a la misma; las aplicaciones Web 2.0 son aquellas que consiguen las ventajas más intrínsecas de la plataforma: presentando el software como un servicio de actualidad de forma continua y que mejora a medida que más personas lo utilizan, consumiendo y remezclando datos de múltiples fuentes, incluyendo también a usuarios individuales que al realizar su aportación y sus datos permiten que otros a su vez los utilicen, creando así efectos de red a través de una arquitectura de la participación”

This article reflects upon the impossibility of providing a satisfactory account of the events of 9/11 and their aftermath. Piecing together fragments of memory and history, of poetry and literature, the author seeks to express the ways in which the attack on America and the response it provoked continue to haunt us with profound and unanswerable questions about knowledge, meaning, truth and responsibility. [ABSTRACT FROM AUTHOR]

Consumption of cola beverages is very high worldwide. The health effects of cola intake are not clear, although epidemiological studies point toward associations with obesity, kidney diseases and osteoporosis. Experimental studies are surprisingly rare. In this study, we substituted drinking water of adult male Wistar rats with three different cola beverages for 3 months. Behavioural phenotyping, measurement of sex steroids in plasma and oxidative stress in testes were performed at the end of the study. A light-dark box showed increased locomotor activity and anxiety in all groups with cola intake. A subtle anti-depressive effect was seen in the forced swim test. Chronic cola intake increased both oestradiol and testosterone levels suggesting an additional mechanism of action beyond the known effects of caffeine on adenosine receptors. [ABSTRACT FROM PUBLISHER]

Georgina Drew looks at organized civil society resistance to big multinational corporations monopoly over water that build on the realities of communities in Mehdiganj, India. She argues that place-based oppositions continue to be important and that local fights for the right to water and development will continue to inform the larger movement against water privatization. [ABSTRACT FROM AUTHOR]

We report a case of gastric bezoar-induced gastric outlet obstruction that was successfully treated with a combination of endoscopic injection and irrigation with Coca Cola. A 73-year-old diabetic woman had a history of perforated peptic ulcer and had received pyloroplasty more than 20 years previously. She had been ingesting Pho Pu Zi (Cordia dichotoma Forst. f.) as an appetizer for 1 month. She presented with epigastric pain, nausea, and vomiting. Upper gastrointestinal endoscopy, performed at a local hospital, showed 2 gastric bezoars in the stomach, and 1 of them impacted at the pylorus. She was referred to our emergency department for removal of the gastric bezoars that were suspected to be causing gastric outlet obstruction. All attempts at endoscopic removal using a polypectomy snare, biopsy forceps and Dormia basket failed. We then injected Coca Cola directly into the bezoar mass, followed by irrigation with Coca Cola. Follow-up endoscopy was performed the next day, which revealed that the gastric bezoars had dissolved spontaneously. [Copyright &y& Elsevier]

Al-Khatib S, Berradja A, Celis J-P, Willems G. To investigate the in vitro coefficient of friction of stainless steel arch wire–bracket combinations under fretting contact test conditions performed in air and in different aqueous solutions, like Ringer solution, Ringer with addition of a buffer, Ringer with addition of glucose, and Coca Cola®. The fretting test set-up used allowed to control on-line the contact configuration and the positioning of the contacting parts. A specific positioning method was used to achieve a parallel alignment of arch wire and bracket slot. The effect of arch wire size, roughness, and test environment were investigated. It was found that the aqueous solutions act as a lubricant compared to air. Friction was affected by the arch wire width while the roughness was found to have a limited effect. Stainless steel 0.018′′ × 0.025′′ arch wires exhibited higher frictional forces than stainless steel 0.017′′ × 0.025′′ arch wires on sliding against stainless steel 0.018′′ × 0.025′′ brackets in the selected test environments when tested under identical fretting test conditions. The wear damage on the arch wire after these in-vitro fretting tests was investigated. It revealed that these in-vitro tests are governed by a competition between oxidational wear and abrasive wear taking place at contact areas between brackets and arch wires. For all aqueous solutions a lower coefficient of friction was found compared to tests performed in ambient air. [ABSTRACT FROM AUTHOR]