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The study entails investigation into the usage and acceptability of mobile as a medium of communication in the four centrally backward districts of Uttar Pradesh namely Rae Bareli, Barabanki, Gonda and Sitapur covering 500 respondents in eight villages and assessing their usage and ease in understanding and using mobiles as a cost efficient and effective communication medium. While the research has covered key district development indicators like Education, Health, Agriculture, Rural Employment, Women’s Health and Safety and suchlike topics, this paper focuses on the demographics and tries to assess if mobile acceptability and usage is at par across gender, age, caste and economic classes in the four most backward districts of central Uttar Pradesh covered in the study--Rae Bareli, Sitapur, Gonda and Barabanki (as per District Development Indices, Govt of India and Census 2011) have been covered in the over 50 questions filled by the respondents which seeks to find answer to the query whether digital and new media can be used as an efficient, prompt and cost-effective medium of communication. [ABSTRACT FROM AUTHOR]