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Gastronomy festivals organized today have become a popular attraction for both local and tourists. Gastronomy festivals, which have become the centre of attention of visitors and which are increasing in number every day, play an important role in promoting local food and drink and increasing the number of people visiting the destination. Aegean Region is the region most gastronomic festival held in Turkey. In this direction, it is aimed to determine the factors affecting the satisfaction and loyalty levels of the visitors in the preference of the gastronomy festival in the Aegean Region. A quantitative study was carried out by visiting the festivals in the Aegean Region and applying a questionnaire to the visitors. Structural Equation Modeling test was carried out in the analysis of the data obtained from 400 visitors. According to the results of the study, it was seen that the festival area factor significantly affected the satisfaction of the visitors. In addition, informational adequacy and food-beverage factors affect the satisfaction of visitors in a small although it was observed that the conformity factor was not important for the visitors. [ABSTRACT FROM AUTHOR]

The current interest for local products has promoted the development of tourism on their production areas. Gastronomy festivals organised to celebrate agricultural and food local products are very important for the tourist development of ordinary places. Festive events around local food products, where locals and tourists can discover a territory through its culture and its gastronomy, can be a vehicle for territorial identity and local development. The examples of pork (in all its forms) and truffle can be analysed to show how food products (ordinary or luxurious), are used to develop tourism in ordinary places.