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This study aims to investigate the attitudes of university students towards the adoption of the BRIMO financial application using the Technology Acceptance Model (TAM) approach. The research employed a quantitative survey-based methodology, with the target population consisting of students who are users of the BRIMO application. The research sample comprised more than 100 respondents selected through convenience sampling. The questionnaire was developed based on relevant previous research, and data were collected using a Likert scale with 4 categories. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings of the study revealed that the perceived ease of use has a significant positive impact on the usage attitude towards the BRIMO application among students. However, the perceived usefulness was not found to have a significant influence on the usage attitude. Additionally, the perceived ease of use was also found to have a significant positive effect on the perceived usefulness, with the perceived usefulness acting as a mediating variable between the perceived ease of use and the usage attitude towards the BRIMO application among students.

This study aims to examine the public's interest in using m-banking in conventional banks in Sumbawa Regency. The Technology Acceptance Model (TAM) was employed as the underlying framework, and the research was conducted using a field survey method. Data for this study were collected online through convenience sampling using a self-registered questionnaire. The data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS). The findings indicate significant influences between attitude toward using, perceived ease of use, perceived usefulness, and smartphone self efficacy on m-banking usage intention. Perceived ease of use, perceived usefulness, and user experience have a significant impact on m-banking usage intention. Additionally, smartphone self efficacy also influences the perceived ease of use in m-banking, but it does not have an effect on the perceived usefulness. These findings provide a better understanding of the factors influencing the public's interest in using m-banking in conventional banks in Sumbawa Regency.