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Background: Drinking games have become a nearly universal aspect of excessive drinking on university campuses with 50-62% of college students reporting playing drinking games in the past month. Participation in drinking games has been correlated with numerous negative consequences and increased consumption of alcohol. Objectives: The present study addresses the influence of drinking games on three drinking-related outcomes: problems experienced the night of the drinking event, the intent to keep drinking, and the intent to drive after drinking. Methods: The data collected for the present study were part of a study testing environmental influences of drinking behaviors of young adults. A total of 226 randomly selected parties (representing 1725 partygoers) were selected for study inclusion. Three multilevel logistic regression models tested the relationship between drinking games and the three drinking-related outcomes. Results: Participants who reported playing drinking games were 1.58 times more likely to report continued drinking intentions than participants who did not play drinking games. If drinking games were observed at a party, participants were 2.38 times more likely to plan to drive while intoxicated. Additionally, participants who reported playing drinking games were 1.59 times more likely to report experiencing a drinking-related problem than participants who did not play drinking games. Conclusion: Drinking games have consequences beyond increasing the level of intoxication; they contribute to problematic behavior at individual and environmental levels. Preventing drinking games is warranted. [ABSTRACT FROM AUTHOR]

The authors argue that many young adults in America are at high risk of driving drunk and disproportionately represent those who are fatally injured in alcohol-related accidents due to changing perceptions about what constitutes drunk driving and buzzed (impaired) driving under U.S. law. The transition of advertising campaigns from driving drunk prevention to buzzed driving prevention is examined, along with the psychological aspects of sober and intoxicated individuals in America.