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Start Over Author "Rylander, David" Publication Type Academic Journals
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6. Preventing brand name blunders in doing business across cultures: Theory and research.

Author

Pan, David W., Pan, Alan J., Mutlu, Berna, and Rylander, David

Subjects
BRAND name products, COMMON misconceptions, BRAND equity, CONSUMER behavior, SOCIALIZATION
Abstract

Copyright of Journal of Global Scholars of Marketing Science is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2020
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