4 results on '"Weny Rosilawati"'
Search Results
2. The Effect Of Bank Health Level On Profitability Using The RGEC Method: Comparative Study On BCA Banks and BCA Syariah Banks
- Author
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Anita Tri Milza, Moh. Bahrudin, Weny Rosilawati, and Iva Faizah
- Subjects
Banking ,HG1501-3550 - Abstract
This study used a comparative quantitative approach with purposive sampling as the sampling technique. The sample used is the quarterly financial performance for 2017-2021 with a total of 20 samples. Data is obtained secondary through quarterly reports published on the website of each bank in 2017-2021. Data analysis in this study used the help of eviews 10. The results of this study revealed that at Bank BCA all variables were at a very healthy composite-1 (PK-1) rating. For Bank BCA Syariah, only the NPF and CAR components in composite-1 (PK-1), partially there are significant differences in the two banks related to the variables that affect their profitability, namely NPL and BOPO at Bank BCA while for Bank BCA Syariah, namely BOPO and CAR, simultaneously there is no difference, where all level variables together have a significant effect on profitability, namely at Bank BCA (Sig 0.00 < 0.05) and Bank BCA Syariah (Sig 0.00 < 0.05) so that with a high RGEC value it will give good results healthy on the profitability of a bank. Keywords: NPL/NPF, GCG, BOPO, CAR, ROA
- Published
- 2023
- Full Text
- View/download PDF
3. Promotion Analysis Through Media Social to Improvement of Small Business and Medium
- Author
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Femei Purnamasari, Weny Rosilawati, and Dania Hellin Amrina
- Subjects
social media ,economic moderation ,development small and medium enterprises (sme) ,Finance ,HG1-9999 - Abstract
The development of the internet today, e-marketing is a new form of business in marketing products or services and building communication with consumers through social media. The use of social media marketing as media communication in marketing is influenced by the more fast development of communication technology, especially the internet. Over time, Instagram, which is one of the social media that is currently trending used as a place to the promotion of various forms of business, many forms of the business are promoted via social media Instagram that is an effort Culinary and social media technology are also a means of connecting in increasing moderation in the economy. Development SMEs being one of the pillars in supporting the economy of the region, region, and country, it is necessary to promote small and medium enterprises, one of which is through social media Instagram through the food blogger account that can be accessed by the whole community. Destination study this is for knowing how to influence promotion food blogger The sample is @kuliner_lampung on Instagram social media and find out if promotions are through food bloggers @kuliner_lampung could improve the development of SMEs, especially in the sample of this study, namely culinary. The type of research used in this research is descriptive qualitative research in the study in form of results Interviews with 8 . sample SMEs in way Halim in observation or observation. The technique used in the sampling of this research is a purposive technique sampling, the criteria for respondents who became the sample in this study were respondents who had Small and Medium Enterprises (SMEs) especially culinary in Way Halim District, Bandar Lampungwhich is a user Instagram and those who promote a product or the restaurant through account food bloggers. Based on the results obtained from interviews and observations regarding promotion through food bloggers and interviews with 8 SMEs culinary in way Halim, could be concluded that occur an increase in sales turnover in the 8 SMEs. Promotion via food blogger @kuliner_lampung over and over again in accordance needs, because feel effect which positive after promotion, the business owner earns more profit than usual and can continue his efforts. Indications of equity in economic moderation through welfare can be seen from the increase in the income of SME economic actors, social media is used as a promotional platform that is cheap, easy, and can achieve access to all lines, making social media one of the links in increasing economic moderation.
- Published
- 2022
4. Pengaruh Kualitas Produk, Fitur Produk dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Dalam Perspektif Manajemen Islam
- Author
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Devi Lestari, Asriani Asriani, Nur Wahyu Ningsih, Weny Rosilawati, and Dania Hellin Amrina
- Subjects
product quality, product features, product design, purchase decision ,Business ,HF5001-6182 - Abstract
In the times and technology makes business competition more advanced. It becomes an opportunity to introduce and maintain the product. The number of similar products makes a strategy to make it easier for consumers to choose the product they are looking for. With the development of consumers, consumer desires also develop where the purchase of a product is no longer a need but also a desire. The desire of consumers is not only to meet basic needs but also to problems with physical appearance, especially on the face, which is a beauty that is a top priority for users. The formulation of the problem in this research is whether product quality, product features, product design have a positive and significant effect on purchasing decisions? Then do product quality, product features, product design have a positive and significant effect on purchasing decisions for cosmetic products at the Kartika Aesthetic Beauty Clinic and Erha Bandar Lampung Beauty Clinic in an Islamic management perspective? This study aims to determine the effect of product quality, product features and product design on purchasing decisions for cosmetic products and to describe it in an Islamic management perspective. This research uses descriptive quantitative method, which is a research method to examine a particular population or sample in order to test the hypothesis that has been set. The data collection techniques in the form of questionnaires and interviews. Sampling in this study by taking the Accidental Sampling technique. And this data collection method using a questionnaire given to 100 respondents each of 50 respondents and interviews with the Beauty Clinic. The results of this test indicate that product quality has a positive and significant effect on purchasing decisions at the Kartika Aesthetic Beauty Clinic with a significant value of 0.014
- Published
- 2022
- Full Text
- View/download PDF
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