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Copyright of Contaduría y Administración is the property of Facultad de Contaduria y Administracion-Universidad Nacional Autonoma de Mexico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article reflects on the image of young digital consumers by analyzing the film Ron’s gone wrong. After showing the link between cinema and youth and outlining the current technological context, the philosopher Byung ChulHan’s theses are used to delve into the film to extract the portrait it offers of youth consumption in a hyperconnected environment. The conclusions show how digital consumption alienates young people in an inalienable technological climate that distances them from everything that makes them human and strips them of their individuality in favor of the power of algorithms provided by robots. [ABSTRACT FROM AUTHOR]

Trata-se de pesquisa que objetiva o estabelecimento do consumidor digital enquanto uma nova categoria de consumidor hipervulnerável. Ao longo do estudo, verificou-se que ao ampliarem os meios de indução dos consumidores à aquisição de produtos ou serviços em meio digital, inclusive sofisticando as práticas de assédio de consumo, o advento da internet das coisas e o uso da inteligência artificial fazem do consumidor digital um sujeito hipervulnerável, vale dizer, é vulnerável por ser consumidor – condição ínsita à sua posição na relação jurídica de consumo – e simultaneamente também é vulnerável ao estabelecer sua contratação no meio digital. O método de pesquisa adotado é o indutivo, com recorte qualitativo, valendo-se de técnicas de pesquisa bibliográfica e documental.

Copyright of CPMark: Caderno Profissional de Marketing is the property of Caderno Professional de Marketing Unimep - CPMark and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important [ABSTRACT FROM AUTHOR]

Copyright of Visual Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of ESIC Market. Economic & Business Journal is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)