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"Hello, Crayons! And Other School Friends" is a board book by Hannah Eliot, illustrated by Anna Clark, that introduces school supplies to young readers in a rhyming format. Each page features a different school supply, such as crayons, a pencil, paint set, and notebook, with a simple introduction and description of what they can do. The artwork by Anna Clark is inviting and cheerful, with basic facial features added to the objects. The book concludes by celebrating the role of school supplies in helping children achieve their dreams. This book is suitable for children up to the age of 3. [Extracted from the article]

The holiday season is underway at Duncan's house, and with it comes a flurry of mail - for his crayons. In envelope- and package-style pouches that occur throughout, readers will find crayoned correspondence and holiday cards, along with decorations, a foldout game, and other interactive items. Duncan isn't totally neglected: Gray, who is visiting relatives in Tennessee, sends Hanukkah greetings and a punch-out dreidel; Neon Red and Esteban include a mixed-up map of their world travels. [Extracted from the article]

This addition to the wildly popular Crayons books is an interactive volume that features a box of anthropomorphized crayons. Here readers join in as Duncan, the Crayons, and their families celebrate the festive season. This very gifty book has real, folded letters to fespull from their envelopes and read, games, press-out ornaments, a poster, and a pop-up tree. [Extracted from the article]

The article reports that grass has continued to grow and that farmers were able to travel with slurry and mentions use of contractor with umbilical system to keep lagoon down. Topics discussed include changing the colour of crayons to make easier for splitting ewes to lambing fields, equipment and ideas for the dairy industry development, and session with discussions on calf nutrition.

The article reports on the launch of a marketing campaign by artists' supplies manufacturer Crayola to add a new blue crayon to the 24-count box. The company kept secret which color the new hue would replace. It launched a contest to name the new hue. Melanie Boulden, senior vice president-U.S. and global marketing at Crayola, considered the campaign as the company's largest promotion has ever done.

The article narrates how Crayola, the iconic crayon brand in the U.S. owned by Hallmark Cards, uses online tools to grow sales in China, where the brand is still in early stages. Topics discussed include media agency VML China conducting focus groups to probe deeper into the Chinese parents' conception of creativity. Also mentioned are VML China creating a virtual art gallery that is hosted on WeChat and VML running an e-commerce operations on the Tmall platform of Alibaba online marketplace.

This section offers news briefs related to chemistry. Conceptual artist Matthew Mazzotta of Cambridge, Massachusetts developed a digester for dog-park feces, which uses organic material and anaerobic bacteria to produce methane. The online marketplace Etsy offers Crayola crayons with chemical labels created by chemical educator Charlene Sabin. Italian researchers have identified 20 barley proteins and more than 40 proteins from yeast species in samples of Italian beer using combinatorial peptide ligand library (CPLL) technology and mass spectrometry.

Statistics about consumer behavior are presented including mothers' favorite brands of crayons, reading of food labels by consumers and the frequency that people change their oil to to try to extend the life of their cars.

Reports on the advertising campaign developed by agency Avrett, Free & Ginsberg for new Crayola products of Binney & Smith in 1999. Advertising budget; Aim of the effort; Tagline and media strategy.

The article reports that Meredith Corp. will introduce the magazine "Crayola Kids," on March 1994. The publication is a custom magazine for Binney and Smith's crayon brand. The periodical will feature stories and activities for children three to eight and their parents. A black and white advertising page in the magazine is worth $12,000 and a color page is $15,000.

This article reports on the launch of a television advertising campaign for Crayola under Binney & Smith ad agency, in the U.S. in November 1992. The approach grew out of research that showed how Crayola has played a role in the lives of baby boomers, as well as their parents and their own children. In the commercial, a grandmother, a mother and a little girl use Crayola crayons to trace happy and sad expressions on a face. The faces are like the ones the grandmother used to draw for her daughter, the mother, years ago. In addition to playing up the long-term equity of the Crayola brand, the spot is also trying a new strategy in focusing on three generations at once, said Brad Drexley of Binney & Smith.

Features the `Crayola Search for True Blue Heroes,' a promotional program of Binney & Smith which received a Reggie Award for 1998. Account on how the program operated; Purpose of the program; Significance of the program to the Crayola brand.