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The article examines marketing by manufacturers of household consumer products such as tissues and cleansers. The recession has led to an increase of sales of house brand products in these categories. Makers of brand name products such as Kimberley-Clark and Procter & Gamble have responded by altering pricing strategies.

The article discusses the marketing of household consumer products such as detergents and paper products. The recession has created an increase in sales of house brands of such products. In response, makers of brand name products in these categories such as Procter & Gamble and Kimberly-Clark have begun to change their pricing policies.