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Deals with the continuing fall of newspaper readership in the United States in 1999. Advertising revenue of the newspaper industry in 1998; Result of the Competitive Media Index; Details on the industry's marketing initiatives; Function on the Newspaper Readership Project at Northwestern University's Newspaper Management Center.

In this article the author expresses his opinions about small, community newspapers following his having been hired by one in Maine. He is of the opinion that such papers have more impact as print editions rather than as Internet sites. He states that community newspapers are a mismanaged, poorly written, but undervalued resource.