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Amidst the intensive cola war in the Indian market, Hector Beverages Private Limited introduced ethnic drink as a competitive strategy to attract Indian consumers. This move aims to attract Indian consumers by not only offering health benefits and nutritional value but also providing a sense of connection to the past and emotional satisfaction through old memories. Paper Boat, an ethnic and nostalgic beverage brand of Hector Beverages, has disrupted the Indian beverage industry, challenging market leaders to provide innovative and nutritional drinks. The case study highlights Paper Boat's innovative value proposition and nostalgia marketing campaigns, while also examining the competitive strategies of major players in the Indian beverage industry. The case study also raises important questions that Hector Beverages must consider remaining relevant in a changing market and retaining its competitive advantage. [ABSTRACT FROM AUTHOR]

This research puts forward the theoretical concept "print imprint," articulating the connection between the printed newspaper and its reader's "Self." This paper contends that the printed newspaper draws out the meaningfulness of ownership, touch and nostalgia, all influential ingredients of the self. This research centers on interviews with 19 former readers of a weekly newspaper that shuttered. The findings illustrate the significance, usefulness and uniqueness of the printed newspaper. In particular, participants expressed a relationship with the printed newspaper, calling it "my paper." Ultimately, this research argues that the loss of the weekly newspaper prompted a loss or lessening of self of the abandoned readers. Finally, this article argues this "print imprint" extends beyond printed newspapers and should be considered for all print products, including magazines and books, pointing to future research possibilities. [ABSTRACT FROM AUTHOR]

Nostalgia plays an increasingly central and polarizing role in American politics, as the Republican Party has become the primary proprietor of nostalgic rhetoric. This paper explores how feelings of collective nostalgia in a country with an unjust past are inextricably tied to racism and hostile sexism. We expect that nostalgia is strongly related to racist and sexist attitudes. We test these expectations using data from the 2022 Cooperative Election Study. Our findings reveal a standard deviation increase in nostalgia is associated with a 7-13 percentage point increase in the probability of expressing racist attitudes, and a 6-9 percentage point increase in the probability of expressing sexist attitudes, even after controlling for partisan affiliation and ideology. These results suggest that nostalgic sentiments can exacerbate prejudice and discrimination by perpetuating the belief that things were better when America was more unjust. [ABSTRACT FROM AUTHOR]

Solastalgia is the pain caused by the loss of solace and isolation from one's environment. Solastalgia is contrasted with nostalgia, which is defined as melancholy characterized by homesickness or the distance from one's home. The present study examines the two concepts of solastalgia and nostalgia in the context of climate change among diverse populations of older Israelis. In total, 50 older persons from four different population groups (e.g., veteran Israeli Jews, Israeli Arabs, immigrants from the former Soviet Union, and Ethiopian immigrants) were interviewed. All interviews were transcribed and analyzed thematically. Members of all four groups expressed emotional distress and grief associated with the changing climate, increased environmental pollution, and the disappearance of nature. Perceptions around the undesirability of these changes were quite unanimous, thus leading us to conclude that the outcomes associated with solastalgia and nostalgia are quite similar despite different etiological explanations. [ABSTRACT FROM AUTHOR]

Forced border changes and population transfers have affected many nation-states. However, memories of these events are usually described as part of a "unique" national memory of cartographic violence, "lost" territories, and victimhood. In popular representations, often reinforced by the personal memories of the wartime resettled, the territories ceded from Poland (Kresy) and Finland (Karelia) to the Soviet Union after World War II are remembered and imagined as "timeless" places which preserve and encapsulate "Polishness" and "Finnishness." "Territorial phantom pains" is a central framing idea for us. We understand phantom pains as a social emotion related to memories and postmemories that tells members of a community that the body of their nation is not complete without the detached territories. Phantom pains are nostalgic, romanticizing, but also exclusive keeping memories of the territorial loss as not (only) memories of personal loss of home and heimat, but of a national loss. [ABSTRACT FROM AUTHOR]

While the phenomenon of nostalgic heritage travel has gained traction, scarce inquiries have researched how nostalgia for heritage sites can render a means for heritage preservation. This inquiry utilized a multi-method qualitative design, with Study 1 inferring nostalgic heritage travel motivations from travel experiences documented in online travel diaries. Study 2 adopted the psychological ownership theory with data originating from semi-structured interviews to construct a nostalgia-induced framework of reciprocity between psychological ownership and heritage preservation. Findings first unveil an array of nostalgic heritage travel motives ranging from nostalgic reminiscing and glorification to nostalgia-induced playfulness and healing. Further, findings point to a reciprocal pattern of psychological ownership–heritage preservation fostered by three routes: exercise of control, intimate knowing, and investment of the self. Together, this research illuminates a past–present–future synthesis of self–place relations. It presents the concept of reciprocity driven by nostalgia to increase understanding of heritage preservation. [ABSTRACT FROM AUTHOR]

The past is integral to Labour Party politics, serving as a constant reference point in articulating a politics for the present and in responding to defeats. In Wales, however, 100 years of electoral dominance means that Welsh Labour has not had to respond to defeat in the same way. This article therefore analyses how Welsh Labour utilises the past when constructing its brand, articulating its ideology and challenging opponents. To do this, it analyses Welsh Labour politicians' references to Aneurin Bevan, a significant figure in Labour history. The analysis argues that while Welsh Labour's engagement with the past has helped it to maintain electoral dominance, the references do not engage critically with the party's traditions, risk ideological inertia and signal potential dangers for the dominant party in a one-party dominant system. [ABSTRACT FROM AUTHOR]