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This paper aims to propose a novel approach for high heel design using the integral schemes of Kansei engineering and grey-based artificial intelligence. First, to meet the market΄s needs, the Kansei engineering scheme is adopted in order to translate the customer΄s preferences into the product΄s form elements. Secondly, to speed up and enhance the translation performance, the grey system theory and radial basis function neural network schemes are used. Thirdly, a bi-directional evaluation hybrid Kansei engineering system is constructed via the aforementioned methodology. Finally, a form design expert system is proposed in consideration of designer΄s usage. To illustrate the functions of the proposed design expert system, an example of the development of new high heels is demonstrated. [ABSTRACT FROM AUTHOR]