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Chapter 12 of the book "Write to Sell: The Ultimate Guide to Great Copywriting," by Andy Maslen is presented. It discusses the things that copywriters should not commit in their work. It suggests avoiding showy writing and using jargons. It presents several examples of wordiness that copywriters should also avoid.

The article presents a discussion on the concept of lingua franca. A language that is used as a medium of communication between people or groups of people each speaking a different native language is known as a lingua franca. Latin, associated with the rise of the Roman Empire, became the lingua franca of the Catholic Church and learning, while French used to be the language of international diplomacy, although it has largely been replaced by English. Being used in practically all spheres of international communication, that is politics, trade, industry science, entertainment and the world-wide web, English is today the world's most widespread lingua franca. A lingua franca can have different origins and forms. It can refer to a third natural language, as, for example, English in a communication between a Norwegian and a Chinese person; or it can be a pidgin language generally resulting from business transactions in the East and West Indies and Africa, as well as North and South America. A further manifestation of a lingua franca is exemplified by artificial or planned languages such as Esperanto or Frater.

Chapter XXI, Book I of the book "Children of the Ghetto" is presented. It narrates that Gabriel Hamburg and Pinchas were packing up to spend the Passover in Stockholm in order to see the discovered manuscript by the Chief Rabbi in response to a crude Hebrew eulogium and a crisp Bank of England. The Jargon Theatre is the only real national theatre in England which is full of corruptions in the society and conspiracy and hypocrites that talks about the Ghetto.

The article presents information on creoles. A creole is a language that has developed from a pidgin. Creoles are found in multilingual areas of the world, such as parts of West Africa or the South Pacific, or in communities where a pidgin language has served as a useful lingua franca. Because their speakers tend to have other languages at their disposal, pidgins can survive for lengthy periods with small vocabularies and simple grammars. Creoles, however, are often the sole language of a community and so they must be capable of fulfilling all their speakers' linguistic needs. Thus, in being transformed into a creole, a pidgin's vocabulary is expanded and its structures made subtler, more flexible and more precise. Creoles always involve a language shift and are often brought about by the disruption of normal speech communities. The best-known examples came into being as a result of the Slave Trade. Since 1950, creoles have developed in urban communities in countries like Cameroon, Nigeria and Papua New Guinea.

A glossary of jargons related to whole numbers is presented.

The article presents Chapter IX of the book "From Place to Place" by Irvin S. Cobb. It says that the chicken a la Marengo, a menu in a restaurant, was presented with a pipped shell before the cook shed its pin-feathers. It mentions the idiom by Scandalous Doolan relating to the menu which is not a jargon but is direct. Moreover, the rule for an underworld jargon which concerns with altering words and expressions is discussed.