1. AN IMPROVED APPROACH FOR STRATEGIC PLANNING FOR SMALL EUROPEAN AGRIBUSINESSES: PERFORM EFE, IFE, AND SWOT ANALYSES USING AQCD FACTORS.
- Author
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David, Forest and Kovacs, Tunde
- Subjects
SWOT analysis ,STRATEGIC planning ,VERTICAL integration ,AGRICULTURAL industries ,FOOD supply - Abstract
Agribusiness is one of the most diverse and fragmented industries in the world and includes firms operating in production, wholesale, and processing levels of the food supply chain. This paper addresses recent trends in the industry, in particular: the increased involvement of large multinational firms and cooperatives in Europe, the growing trend of vertical integration within the industry, the reduction of fragmentation in production and processing, and the trend toward fewer but larger farms. In order to facilitate success among small European agribusinesses, this paper develops and introduces to that sector a new strategic planning methodology. The new approach includes the development of an EFE (external factor evaluation), IFE (internal factor evaluation), and SWOT (strength-weakness-opportunity-threat) matrices that include AQCD (actionable, quantitative, comparative, divisional) factors. The new methodology presented in this paper can serve as a guide for small agribusiness firms doing strategic planning. [ABSTRACT FROM AUTHOR]
- Published
- 2020