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With an increase in green consumerism and with corporate environmentalism, companies have started making use of green marketing strategies and techniques. In India too, environmentalism has started gaining ground. A number of environmental laws have been promulgated in the country to prevent environmental degradation. Both government and non- government organisations have floated green campaigns to combat the ever increasing problems of pollution and fast depletion of natural resources. The development of green marketing has opened the door of opportunity for companies to cobrand their products into separate line; such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potentials. The present paper provides an overview of the green marketing concept, identifies opportunities and challenges hindering the adoption of the green marketing construct. The study concludes that green marketing is something that is continuously growing in both practice and demand. [ABSTRACT FROM AUTHOR]

Environmental accounting is important in supplying required data about the environment to many consumers at all levels for a variety of reasons. Ecosystem protection, corporate governance, and corporate environmental performance are all increasing in India. They are a result of global calls for businesses to be held accountable for their direct actions. As a result, Greek companies have begun to establish and publicize environmental policies. The goal of this study was to look into how firms in India disclosed their environmental performance. The aim of this study is to analyze the idea of environmental/green accounting, as well as its practices and reporting in India. A little effort has been undertaken to raise environmental awareness in underdeveloped nations like as India, as well as to investigate the obstacles involved with environmental accounting adoption. The researcher found that the existing condition of environmental accounting processes has not altered after doing extensive investigation. Their Environmental Policy shows that they are making every effort to increase environmental protection, however the study results do not indicate the ecological cost, duty, or expenditure [ABSTRACT FROM AUTHOR]

When based on the zones of available water in storage, hedging has traditionally used a single hedged zone and a constant rationing ratio for constraining supply during droughts. Given the usual seasonality of reservoir inflows, it is also possible that hedging could feature multiple hedged zones and temporally varying rationing ratios but very few studies addressing this have been reported especially in relation to adaptation to projected climate change. This study developed and tested Genetic Algorithms (GA) optimised zone-based operating policies of various configurations using data for the Pong reservoir, Himachal Pradesh, India. The results show that hedging does lessen vulnerability, which dropped from ≥60% without hedging to below 25% with the single stage hedging. More complex hedging policies, e.g. two stage and/or temporally varying rationing ratios only produced marginal improvements in performance. All this shows that water hedging policies do not have to be overly complex to effectively offset reservoir vulnerability caused by water shortage resulting from e.g. projected climate change. [ABSTRACT FROM AUTHOR]

Developing countries like India are increasingly under pressure to sign a binding emissions treaty to avert catastrophic climatic change. However, developing countries have argued that any international agreement should be based on historic responsibility, and per-capita emissions, with developed countries taking the primary responsibility to mitigate, and fund adaptation measures in other countries. Recently, India has shifted its position in international negotiations to indicate it may be willing to sign binding mitigation agreement in future, and domestically renewed its commitment to renewable energy through the Prime Minister's eight National Action Plans, and establishing Indian Network for Climate Change Assessment. This grounded theory study investigated the evolution of climate change discourse in India by analyzing 25 interviews of Indian climate policy elites, including scientists, energy policy experts, top government officials, and other NGO organizational members working actively in the field. Our analysis suggests that India's increasing vulnerability to climate change, taken together with concerns about domestic energy security, and the international aspirations of Indian government, have set the stage for a substantial shift in Indian climate change discourse, with broader implications for environmental governance, and sustainable development imperative. [ABSTRACT FROM AUTHOR]