1. Viewer Response Sets to Filmed and Video Taped Television Content.
- Author
-
Donohue, Thomas R. and Donohue, William A.
- Abstract
Two hundred college students participated in a comparison of film and videotape television content. After viewing a three-minute dance segment on either film or videotape, students in the experimental groups completed a set of 15 bipolar adjective scales relating to organizational and aesthetic components and made judgments of the technical quality and the quality of the content. Control groups made similar ratings of filmed television programs and of videotaped television; all groups viewed their segments on a 25-inch television monitor. Results indicated that the mode of visual recording affects subjects' organizational and aesthetic perceptions of the visual content of television segments. The type of visual mode appears to interact with the content of the segment and the sex of the viewer to affect cognitive organization and liking for the presentation. Females appeared to find both film and videotape easier to organize cognitively than did males. The videotaped segment was rated significantly superior to the filmed version by males, while females saw essentially no differences between the two. (AA)
- Published
- 1977