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The image of public organizations as employers, including security institutions such as the Polish Army, is an intangible, subjective and changeable aspect, which is shaped, among other things, using modern and traditional communication platforms. The preference of information sources is an important issue in the process of employer branding, as the selection and use of the right sources of information allows to effectively inform target groups, increase the level of knowledge about the attributes of the military as an employer, eliminate misinformation and respond more quickly to image crises. With the above in mind, the purpose of the conducted research was to identify the sources of information about the military used by representatives of three generations operating in the modern labor market, including the search for a relationship between the level of attractiveness of the Polish Army and the sources of information used by the public. The conducted research aimed to show how important it is to know the target groups, their preferences, and needs, in the context of the process of building the image of a public institution as an attractive employer. [ABSTRACT FROM AUTHOR]

An autonomous boat with vision ability provides distinct and immeasurable benefit to mankind. This research is to further study the development of the autonomous boat for underwater surveillance. The study's primary goal is to implement image processing on the autonomous boat. By using a single vision system on a boat, complemented by some algorithms and coding, many data can be obtained from the image processing. In this endeavor, the focus will be on analyzing the use of single vision cameras in providing data for research on environmental front underwater and detecting depth and obstacles for better navigation. The system can disclose solid objects underwater for restoration and cleaning purposes in the lake or rivers. Furthermore, it can identify lost object underwater and detect obstacles in front. In addition, it can provide depth information of a lake or river providing with correct algorithm and technique. The outcome is precise enough to recognize snags or objects above and underneath the water considering the diffraction of light required for impeccable vision. In this research, Open CV library is utilized for advanced picture processing and shading highlight investigation instead of MATLAB because of the multifaceted nature for ongoing procedure. The design structure is for the most part dependent on Pontoon style on the grounds that it is progressively steady and solid particularly on the stream wave condition. Through this paper also, all the mechanical structure is simulated using the Catia V5 Edition software and the real time coordinate points is also captured using a global positioning system receiver. All above, additional sensors and actuators are implemented in this project for further improvement of this current design. [ABSTRACT FROM AUTHOR]

The consequences of the war in Ukraine are considered both by psychologists, sociologists, representatives of security sciences, and ordinary citizens whose sense of security has changed under the influence of the dramatic event. Linking the indicated situation with a growing decline in trust in public institutions raises questions about the impact of the war on the image and effectiveness of recruitment to the Polish Police, as one of the key institutions responsible for security and public order. The lack of research in this regard was decided to be filled in June 2022. 384 Poles took part in the survey. The survey found that most Poles are of the opinion that the war does not affect the image and recruitment of the Police. One in three respondents indicated a positive impact, with less than 11% of respondents holding the opposite view. The survey also revealed that the image of the Police in Poland in 2022 has deteriorated relative to 2021. [ABSTRACT FROM AUTHOR]

The article focuses on examining the influence of images and text-image consistency in online consumer reviews on perceived review helpfulness. It discussed that using Machine Learning and Google Vision Application Programming Interface, the study tests hypotheses related to the impact of images and text-image congruency on review helpfulness, finding that both the presence of images and the consistency between images and textual content affect the helpfulness of online consumer reviews.

The social image of a candidate for police service is one of the important factors determining the image of the Polish Police both as an institution and an employer. It can also influence the sense of security of Poles, the level of trust in the police and the prestige of the police profession. The manner the candidates are perceived is conditioned by many factors, including social stereotypes, individual and group experiences or media coverage. In order to show the social image of candidates for service in the police in Poland, an empirical study was conducted in June 2021 using a diagnostic survey utilising the CAWI technique. A total of 384 Poles took part in the study. [ABSTRACT FROM AUTHOR]

This study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination - Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a relationship between tourists and the places they visit. A cross-sectional study was conducted based on the administration of a structured questionnaire to a sample of 220 non-resident tourists in the city of Braga. Hypotheses were tested using Partial Least Squares and confirmed the four explanatory dimensions as variables impacting in the visitors' perceptions of this tourist destination. Results suggest that some demographic variables have a statistically significant effect on the perception of this touristic destination. This study brought to the discussion four explanatory factors of tourist destinations, focusing on the city of Braga. It provides clear insights on what to consider when strategically planning on how to make or keep Braga as an interesting place for tourists to visit and keep coming back. [ABSTRACT FROM AUTHOR]

In this article, the authors consider the concept of developing an exoskeleton project for persons with disabilities. A mathematical model of a man-machine unit is presented, presented in the form of a four-link mechanism, which includes a description of various modes of movement of the mechanism, which makes it possible to identify patterns and investigate its dynamic properties. [ABSTRACT FROM AUTHOR]

Copyright of Word: Aspects of Research: Conference Proceedings is the property of Liepaja University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Forest fires cause major damage to human habitats and forest ecosystems. Early detection may prevent serious consequences of fast fire spread. Although there are many smoke detection algorithms employed by various optical remote sensing systems, there is still a major misdetection of images containing fog. Fog exhibits similar visual characteristics to smoke. Furthermore, when monitoring dense forests many smoke detection algorithms would fail in robust recognition due to fog covering the trees at dawn. There have been more or less successful attempts to separate smoke from a fog in optical imagery however, these algorithms are strongly connected to a specific application area or use a semiautomatic approach. This work aims to propose a novel smoke and fog separation algorithm based on color space model calculation followed by rule-based shape analysis. In addition, the internal properties of the smoke candidate areas are examined for linear attenuation towards higher energy wavelength. Those areas are then investigated for internal shape properties such as convex hull and eccentricity. Several tests conducted on various high-resolution aerial images suggest that the system is effective in differentiating smoke and fog and thus considered to be robust in early fire detection in forest areas. [ABSTRACT FROM AUTHOR]

A review of the marketing and tourism literature revealed that brand reputation is a powerful tool that affects not only the image of the product or destination, but also purchase/visit decisions. Destination branding is considered as a tool of competitive advantage based on the principles of value-added effect and equity criteria. Given this importance, the present research sets out to investigate the current brand reputation and image of two formerly joint countries in one republic, which later separated into two parts -- the Czech Republic and Slovakia, and our research will be focused on the selected best 5* hotels in both capitals in the destination of the Czech Republic -- Prague and Slovakia -- Bratislava. Former rational and standardised approaches to marketing have shifted to a more innovative emotional approach based on relational marketing, which is strongly influenced by the reputation of places, people, events, etc. In the process of building this relationship, it is important to build a reputation through the implementation of a destination brand approach. The purpose of this study is the assessment of reputation through studies of image and brand identity as components of reputation. For marketers and brand creators it would be helpful to understand deeper the concept of reputation and image creation in tourism, especially for the improvement of some approaches to branding, re-branding and a better understanding of visitors and improvement of the destination's reputation. To achieve these aims we studied secondary sources by applying qualitative research (no mixed research methods) via social networks and responses of visitors to specific hotels in both capital cities of both countries, focused on the best ranked hotels in both cities. Through the studies of the extensive literature a conceptual model will be designed, based on the evaluation of specific variables -- infrastructure, service quality, shopping, environment, culture and history and safety and security. [ABSTRACT FROM AUTHOR]

Current researchers pay less attention to the image position and layout of tweets containing multiple images. This study explored the impact of image position and layout on user engagement on the Weibo platform. The XGBoost model trained on single‐image tweet data was used to predict the "user engagement potential" of images in multi‐image tweets. Then, the image position and layout effects on user engagement were analyzed through correlation analysis and OLS regression. It was found that the right position was more important in tweets with less than or equal to 4 images, and the position effects became symmetric with image adding. Layouts with 2, 3, 4, 5, 6, 8 images had positive effects on user engagement, while layouts with 7 and 9 or more images had negative effects. This study provides insights for user engagement with social media images and may help improve interaction. [ABSTRACT FROM AUTHOR]

This article aims to analyse and evaluate the tourism experience in the Peneda-Gerês National Park (PGNP), taking into account four explanatory dimensions of the formation tourist destinations (Identity with Destination, Image of Destination, Competitiveness of Destination, and Loyalty to Destination). This approach introduces the multidimensional concept of a tourist destination, as a relationship between tourists and the places they visit. As a methodology, we prepared an online survey, obtaining a sample of 245 visitors or tourists, submitted to statist analysis that confirmed the interpretation of these four factors in the perception of the formation of this tourist destination. The assessment of the tourist destination and the experience of PGNP is, in global terms, very positive and satisfactory. The reasons for the visit are mostly related to nature, with tourists expressing interest in returning to visit the PGNP. The quality of services, the organization and the structure of the tourist offer was positively evaluated. The results suggested that some demographic variables have a statistically significant effect on the perception of the PGNP, as well as, aspects relevant to the perception and strategic planning of the destination brand. This academic research brought to the discussion four explanatory factors of tourist destinations and contributions to the identification of a set of tourist profiles associated with these endogenous factors. [ABSTRACT FROM AUTHOR]

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper uses the application of semiological analysis to consider the idea of the role of parents in three different media. Since the brand encompasses the concept of idea and symbol, it is analysed from the aspect of marketing semiotics. The paper is based on Barthes' myth theory which we compare with Kapferer's theory of the brand. The significance of the identity construct in the digital game Life is Strange 2, the drama A Doll's House and the graphic novel A Distant Neighbourhood are discussed. The paper compares and interprets marketing with sociology, and semiotics with media pedagogy in an interdisciplinary way. The brand was analysed at the message and sign level. The paper discusses the meaning of the consumer and the meaning of the brand and shows the hidden meaning of the search for identity. All three media will serve as proof that in their discourse they have built brand recognition precisely on the existential and psychological development of the protagonists. It is concluded that marketing communication indirectly influences the formation of consumer perception. [ABSTRACT FROM AUTHOR]

Copyright of Challenges & Social Responsibility in Business / Issukiai ir Socialine Atsakomybe Versle is the property of Challenges & Social Responsibility in Business and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The goal of this paper is to analyse the image, a public relation perspective, of an educational institution - West University of Timisoara. The image concept is a key concept in public relations and the sociology of mass communication. The image of an organization is based on creating elements that characterize identity that gives the uniqueness factor. These are the goals, objectives, structure, the staff and organizational culture and their translation into the external environment. The external environment is the general public, clients/customers, suppliers, partners, and not least by the media (Vid 2016, p.29). The image is the representation: "which was formed as a sum of beliefs, attitudes, opinions, prejudices, experiences and expectations to groups of people or within the public opinion on a natural or legal person, institution or organization" (Iorgu 2011). According to Roger Mucchielli picture is "a representation or an idea which is formed by individuals of an environment or of a segment of the public -- due to reception of information about a social object. In the image case, it is about an opinion or an attitude whose roots are mostly irrational" (Iorgu 2011). We analyse the current image of West University of Timisoara. The overall objective of the analysis is to identify all the instruments that UVT uses to communicate with its public. The adequate tools for studying such an approach are the following: observation and content analysis. [ABSTRACT FROM AUTHOR]

The subject of this paper is the COVID-19 pandemic impact on nations and states branding. Nations branding is very important for their global position. That is why there are numerous specific ways for state branding: film industry, sports events, civil engineering ventures, cultural and public events, diplomacy, celebrities, public relations, tourism etc. In general, people know very little or nothing about individual nations and states, so sports and tourism, as globally popular advents, may represent extraordinary set for their promotion. Globalism is a process of whose activities no state or person is spared. It is followed with numerous advantages but with numerous menaces too. With one of them, the world is struggling these days – the COVID-19 pandemic. Sports events all around the world are postponed or canceled in an effort to stop the virus from spreading. Pandemic and counties lockdowns almost killed global tourism. [ABSTRACT FROM AUTHOR]

A traditional way of measuring an object is cumbersome since the same methods were astounded by expending the MATLAB program that acts as a dynamic methodology to utilize this technology in a more operational and supple way to measure the apparatuses in 2- Dimensional manner by the easiest mode of using MATLAB toolbox. In general, these measuring methodologies are prepared manually through gauges and gauging devices which leads to the instrumental errors as well as human miscalculations. As a result, utilizing this toolbox trailing process provides enhanced consequences with an adequate assortment of insignificant percentage of manual error. The main objective of the study is to have constant standoff distance between the object and camera for different configurations and reveal the secrets about image pixels and contrast behind the images by comparing between and among the same digital images of different configurations of specimens. [ABSTRACT FROM AUTHOR]

In this paper we introduce the notion of fuzzy modular lattice ordered m- groups and some of its properties are investigated. We also study the homomorphic image, pre image of fuzzy modular lattice ordered m- groups using T-norms and some related properties of lattices are discussed. [ABSTRACT FROM AUTHOR]

Public relations manage the activity of the organization and determine the process of building the image of the organization. The way these relationships are managed can have an overwhelming effect on the current activities and on the success of the company. Public relations have a role within the company, the organization and administration of the complex system of commercial, economic, political, administrative, social, media, cultural relations in which the company evolves. The expectations of all customers are increasing, as competing banks introduce high standards of services. It is becoming increasingly clear to a bank that one of the most important things is to maintain its current clientele, but also to attract new customers, and these things are possible only by building a positive image both inside and outside the organization. The article aims to make a qualitative analysis on the ways in which OTP Bank outlines and creates a positive image using the tools of the public relations activity. [ABSTRACT FROM AUTHOR]

Dislocation is the most important defect of modern engineering materials involving structural and electronic application. Proper operation and understanding of dislocation also serve the basis for other characterization work. This paper deals with both underlying principles and practical aspects of dislocation characterization. Thin foil of electronic grade Cu is loaded into a double tilt specimen holder of Analytical TEM, JEOL JEM 1200EX. [001] Low Index Zone Axis was located with the aid of Kikuchi Lines. Two-Beam Condition was achieved for [2̄00] [2̄20] g vector. Bright Field and Dark Field Image of the Dislocation and their related Diffraction Patterns were taken at the Sample Edge. Dark field weak beam imaging has advantages in the accurate characterization of dislocations since the images produced by this technique meet all basic requirements for dislocation study. [ABSTRACT FROM AUTHOR]

The dominance of street vendors makes Malioboro is currently known as a shopping area rather than a historical area. Overcrowded street vendors might be the main factor that has changed the image of Malioboro. The government and the vendors finally agreed to make revitalization along Malioboro Street by designing a temporary installation to promote and enhance the historical value around that area. Therefore, this paper discusses the impact of temporary installation on the overall image on Malioboro Street, focusing on the existence of street vendors. This paper focuses on the impact of the installation on the tourist's interpretation while they are walking along the corridor of Malioboro Street. We analyze our observation data based on the "multisensory perception" theory of the Juhani Pallasmaa to criticize how the overall impact contributes to Malioboro's image. Based on discussion and analyzation, we discover how the temporary modular installation offers the uniqueness of the program to enhance the image of Malioboro as a historical area. In contrast, it also can create a shopping area whose healthy economy for locals andtourists altogether. [ABSTRACT FROM AUTHOR]

Nowadays Photogrammetry and Remote Sensing technology is growing rapidly. Various types of sensors and supporting instruments also have many advantages, one of them is IMU/INS. This instrument plays an important role in image geometry stability, especially in rotation parameters. IMU/INS quality has an effect on determining the horizontal geometry accuracy of satellite images. The data used in this study are ALOS PALSAR and WorldView-2. The study area is located on Rote Island, Indonesia. This study aims to determine the quality effects of IMU/INS influencing the geometric quality of ALOS PALSAR and WorldView-2 satellite imagery. The way to do this is to compare the coordinates on the same object in the ALOS PALSAR and WorldView-2 images. Both of these images are in orthoimage condition. Then reference field is carried out because the two images differ in spatial resolution. ALOS PALSAR imagery is used as reference field because it has a lower spatial resolution. After that, checking at 10 points on the same object in both images. The results obtained in the form of values and direction of object shift in both orthoimage. The pattern of the second shift in orthoimage can be seen. IMU/INS on WorldView-2 is better than ALOS PALSAR when see the shift points. The shift in ALOS PALSAR is systematic, while the shift in WorldView-2 is more random. Fixed incidence angles cause the pattern of systematic shifts but cause high bias or low accuracy in horizontal geometry. The horizontal geometric quality is influenced by the type of IMU/INS used. ALOS PALSAR images use IMU/INS type 2 (tactical) while WorldView-2 images use IMU/INS type 1 or navigational. This IMU/INS quality needs to be considered for the utilization of satellite imagery on certain scale and certain survey mapping applications and each orthoimage has accuracy with certain tolerance. [ABSTRACT FROM AUTHOR]

Ubiquitous environment is often exposed to security threats like malicious code attacks, information’s being exposed by the unauthorized users, and denial of processing low information using low powered CPU. A high-level security is needed for a secured transmission. The proposed scheme is framed for a high-level secured transmission of data information in a ubiquitous environment. The original image is subjected to DWT and the low frequency part is encrypted using AES. The high frequency part is watermarked with the secret message and the character digest value is transmitted along with all the keys to the receiver side. At the receiver side the image is decrypted and checked for tamper localization. The image if tampered at the receiver side the recovery efficiency is 100%. The overall efficiency and the PSNR is better than the previous implemented method. The scheme is highly robust such that it ensures 100% secured transmission under reliable conditions in ubiquitous environment. [ABSTRACT FROM AUTHOR]

An image processing algorithm that improves the quality of raw Optical Coherence Topographic (OCT) images by reducing their blur and noise is presented. The algorithm consists of three steps: first the raw OCT images of the human eye are blended together, then the resulting image is filtered using an un-sharpening mask and finally the noise is removed using an anisotropic filter. Demonstrative images illustrating a comparison between original raw OCT images and their processed images are presented. The results depict the ability of the algorithm to reveal fine details that are not visible in the original raw image, which allow a fast-non-invasive detection of retina changes specific to eye diseases. [ABSTRACT FROM AUTHOR]

Copyright of Scientific Journal Systemy Wspomagania w Inzynierii Produkcji is the property of P.A. Nova S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The encoding phase in full-search fractal image compression (FIC) is time-intensive as a sequential search must be performed through a massive domain pool to find the best-matched domain for each block of ranges. In this paper, a peer adjacent with the sum of absolute difference (SAD) mapping has been suggested to enhance the FIC speed while retaining the reconstructed image quality. The SAD similarity measure applied in searching the most matching domain between domain pool for a range before transformation in order to shorten the mapping process. Therefore, instead of performing a complete search in the next level, one requires to only search a close neighbourhood of the region computed from the previous search. The efficiency of the proposed method is evaluated using standard test image, SMPTE test pattern and standard computed radiography digital images from JSRT database, from which the peak signal-to-noise ratio (PSNR), compression time and compression ratio are calculated. The experimental results validate the effectiveness of the proposed method. [ABSTRACT FROM AUTHOR]

The emergency of cosmetic O2O platforms boosts the development of cosmetic industry in the era of beauty-worship. Customers can post images to present themselves in the these platforms. In contract with traditional healthcare platforms, the images in cosmetic platforms intuitively disclose the medical outcomes of cosmetic services, which is also significant to non-specialists. Then we strive to investigate whether the image presentation can fetch financial value. This paper first examines the effect of three measures about perceived quality, i.e., review rating, price, and responsiveness, and the distinct measure, i.e., image presentation on hospital financial performance. The empirical results elaborate that the perceived quality is positively associated with hospital financial performance. Further, image presentation moderates the associations between perceived quality and financial performance in the context of cosmetic O2O platforms. [ABSTRACT FROM AUTHOR]

Orthophoto mosaic is assembled from aerial perspective images through a process called orthotectification, which eliminate photographic tilts and terrain relief effects. These orthorectified images have been resampled from the original ones that may have been prepared from a DTM which does not accurately model the surface. Meanwhile, some proprietary software such as Agisoft utilizes spatially dense 3D point clouds that are generated from a so called Structure from Motion technique to generate the orthophoto. The software provides a black-box method to regard these clouds as DSM, and it utilizes this surface model to project pixels from the original images. This paper investigates geometric accuracy of the produced orthophoto mosaic according to the American Society of Photogrammetry and Remote Sensing (ASPRS) standards. To minimize scale differences among images, a 35mm fixed-lens camera is mounted on a fixed-wing UAV platform. Flight missions are carried out at around 250m flying height controlled by a navigational grade sensor on board to provide spatial resolution of about 27mm. A number of orthophoto mosaics are produced by varying number of GCPs, flight paths configuration and terrain relief differences. The geometric accuracies are assessed through a provision of ICPs on each test field area. Coordinates deviations between the ICP and the corresponding orthophotos are framed into a RMSE figures. Within a 95% confidence level, it is revealed that a suitable orthophoto map scale is up to around 1:500. It is recommended that a cross flight configuration to achieve better results. [ABSTRACT FROM AUTHOR]

Estimation of the stresses acting on the borehole wall is a very important aspect in oil industry. This work presents an image processing based tool for analyzing the well safety from borehole imaging instruments, because despite the advances on the development of acquisition tools, the final interpretation remains heavily dependent on the skill, experience and alertness of a human. Existing computational tools for the most used equipment fail to detect all fracture types and do not characterize a number of important occurrences on the borehole. This work presents an approach to help in the characterization of damages from ultrasound data. A number of techniques are combined with the amplitude and transit time data available to enable distinctions between fractures, stratifications, axial displacements, porous and breakouts. [ABSTRACT FROM AUTHOR]

The article presents the relevance of developing a method for recovering lost areas of a map of the area. The object of research is the methods of building a map of the area and restoring images. The algorithm for recovering images of lost areas is investigated and its software implementation is developed. The effectiveness of the developed algorithm was evaluated on a test example using a statistical criterion. [ABSTRACT FROM AUTHOR]

In this paper, the notion of (t1, t2)-Q-intuitionistic fuzzy subsemirings is defined and discussed. The homomorphic behaviour of (t1, t2)-Q-intuitionistic fuzzy subsemirings and their inverse images has been obtained. Some related results have been derived. [ABSTRACT FROM AUTHOR]

The following paper presents an algorithm for thyroid image classification. To design it we used the Dual-Tree Complex Wavelet Transform for image feature extraction and Hausdorff distance to compute similarity distance between the feature vector of the query-image and all the image feature vectors stored in the image database. Then, we performed experiments to estimate the effectiveness of the proposed algorithm which showed high values of precision. [ABSTRACT FROM AUTHOR]

In this work, we research new flows of curve by way of tangent spherical indicatrix curve as surface in space. Furthermore, we get a few constructions for one parameter family of tangent spherical indicatrix as surface to be a Bonnet surface. [ABSTRACT FROM AUTHOR]

Soot particles are dominant aerosol particles responsible for absorption and scattering of solar radiation. Soot particles created during combustion processes are composed of small primary spherules combined in aggregates. In this study the morphology of soot aggregates was investigated. Based on fractal formalism the structure of soot aggregates was analyzed by the values of fractal dimension. The projected soot images acquired by scanning electron microscopy techniques were used to estimate the fractal dimension. Observed soot aggregate types were cluster and chain-like structures. In total 59 cluster type aggregates and 57 chain-like aggregates were analyzed. Average values of fractal dimension for aggregates composed of 400-500 primary spherules were 1.84 and 1.56 for cluster and chain-like aggregates respectively. [ABSTRACT FROM AUTHOR]

The purpose of this research is to analyse the current quality of menu translations in restaurants in the Kvarner Region and to define the role of menus as a sales tool which can effectively influence on restaurant's image and profit. The aim of this research is to answer the question of how quality translated menus can help and contribute to better business and achieving customer satisfaction. In this research the existing theories and models of translation strategies were analyzed, among which a model for translation strategies that would be applicable to the Kvarner's restaurants. The research also used analytical methods based on sources obtained through a desk research, qualitative and quantitative methods to gather an in-depth understanding of how the existent restaurant menus are translated, while analyzing their quality and finding the possibility of eventual improvement. The conclusion is that the menu's aims consider communication and sales purposes, as well as achieving customer satisfaction. According to these objectives, the improvement of restaurant menu translations in foreign languages is needed. Quality translated menus are also a reflection of restaurant's image since they still serve the purpose of a business card that with its design, print, size, food, and facility information represent a symbol of restaurant's identity and theme. The main contribution of the paper is the analysis of menu translations and present strategies for translating which influence service quality and customer satisfaction. The research findings are an important contribution to future research of menu translations and restaurant offer in the Kvarner Region's restaurants. [ABSTRACT FROM AUTHOR]

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The main tasks and provisions of multiscale image processing of nanostructures are formulated, the feature of which is the use of the concepts of heredity and variability of characters. Heredity refers to the process of preserving traits on a sequence of images of a nanostructure as the scale of observation changes. Under variability refers to the process of loss of signs or the emergence of new signs on a multiscale sequence of images. It is obvious that images of nanostructures on scales at which there is a sharp change in the observed features (characteristic properties) are of the greatest interest for analysis. Algorithms and software for object segmentation, contour extraction and skeletonization on multiscale images of nanostructures, as well as their fuzzy counterparts, have been developed. Algorithms for extracting fuzzy features on image sequences have been studied depending on the choice of the membership function. The possibilities of using local signs of self-similarity based on a fractal image model are investigated. [ABSTRACT FROM AUTHOR]

Social marketing becomes the philosophy of modern management and business practices. Higher education institutions also seek to implement the concept of social and ethical marketing that characterizes the philosophical foundations of marketing to the fullest extent possible and orients towards satisfying consumers’ needs taking into account the development of the society. The main problem considered in this paper is the building of a system of thought aimed at satisfying the needs of educational services. The object is interaction of universities with subjects of educational institution’s services. The subject matter is university’s achievement of its strategic and tactical goals and tasks: providing a quality educational product in the market. Marketing’s integration with various sciences and applied disciplines provides the possibility to obtain the assessment of the result achieved in implementing social marketing programs. The specific goal of the assessment in this case is to determine the social and economic effects. From the social marketing’s perspective, work in a higher education institution should be based on customers’ understandings of their own benefit, any obstacles that may be encountered, and competitive forces that create attractive choices. The study concludes that the proposed methodological approach would increase the level of educational services in general and the training of qualified graduates capable of competing in the labour market. [ABSTRACT FROM AUTHOR]

The locomotion between 360º images in virtual reality environments can be challenging due to the limited types of possible movements. In this work we created a virtual tour of the city of Coimbra to study the locomotion between 360º images through the usage of gestures. To accomplish this, we resorted to the usage of the Myo armband which can read up to 5 pre-defined gestures. These gestures allow the navigation between images, such as go to the previous location, to the next location or look at a map and select a location to go to. It is also possible to trigger other types of actions that do not involve locomotion such as, for example, open pop-ups containing information. We ran usability tests to evaluate the experience of this virtual visit, which allowed us to conclude that the majority of the participants believed they were in a virtual environment but felt some vision related discomfort. Not only that, but users thought that the gestures used to trigger the features of the application were natural and intuitive. [ABSTRACT FROM AUTHOR]

The article explores the paintings of the Haishang school of Chinese painting as an artistic text of the XIXth-century culture. This provides with the argument in favor of the semiotic approach that underlies this research. [ABSTRACT FROM AUTHOR]

Copyright of Scientific Journal Systemy Wspomagania w Inzynierii Produkcji is the property of P.A. Nova S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Today's fragmented and high-choice media environment allows citizens to select news congenial to their political preferences. So far, however, selective exposure research has exclusively studied news selection based on textual cues, ignoring the recent proliferation of visual news media. This study aimed to identify the contribution of visuals alongside text in selective exposure to pro-attitudinal, counter-attitudinal and balanced content. Using two experiments (N = 1068) we created a social media-style timeline with news items comprising matching and non-matching images and headlines about the contested issues of immigration and gun control in the U.S. By comparing selection behaviour of participants with opposing prior attitudes on these topics, we pulled apart the contribution of images and headlines to selective exposure. Findings show that headlines play a far greater role in guiding selection, with the influence of images being minimal. The additional influence of balanced content and partisan source cues are also considered. [ABSTRACT FROM AUTHOR]

The video sequences analysis is very important topic at the time of using this strategy for surveillance at security places. The problem consist in understand any success in real life saved in a video camera. This process for person recognition, objects, vehicles, danger places, alarms, etc, is the principal goal of this work. The propose is to use ontologies to classify events in recorded videos; for example, people in one place, vehicles in the security zone, etc; generating rules to know what does this event do and trigger this rules at the right time. For this solution we used the relationship between Protégé and Jade generating the agents that use the natural language for the alarms and actions described in the events analysis. The first test was realized in the office with excellent results. [ABSTRACT FROM AUTHOR]

The labyrinth, as a riddle alike, is one of the most primordial cultural images. Initially, its image was related to the prevention of evil and its deterrence, also by luring and imprisoning evil spirits in it. It served to confuse and stop the intruder, who, to enter it, had to guess the puzzle or find its way to its center. The labyrinth, like the templum, was an image of the city, protecting and renewing it. The meaning of this image seems to be ambivalent, but polar and complementary: on the one hand, achieving on the path of full dangers and the way of renouncements, its center, which is a reward, and on the other--getting lost in the maze, or even being imprisoned in it. The image of the labyrinth with its historically progressive universalization is not disassociated from its mythical roots and from the city, but extends its meanings. A special place in the course of transformation of the labyrinth' idea is played by the Baroque, which launches, as a didactic lesson of the Counter-Reformation, the space of illusion and strengthens experience of the immersion. Illusionistic painting of vaults and domes, based on quadratura, leading the viewer, reveals his riddles to him. This space is, in a special way, the scripted space--a deliberately designed maze that underwent specific virtualization in the Baroque interiors. The city, crowd and commodities in Walter Benjamin's descriptions of nineteenthcentury Paris--all of them and each of them are perceived by the flâneur as a labyrinth, becoming the subject of his practices. With the appearance of the postmodern version of the Baroque, the structure of the labyrinth is revealed, among others, in the megamall. Such consumption spaces are paraphrases of the city squeezed to their size. Being populated by crowds and filled with commodities, they constitute simultaneously an intentionally designed scripted space. Finally, the scripted space along with the development of the network, microelectronics and software, becomes completely virtual and reveals its labyrinthine structure, leading its user through it. [ABSTRACT FROM AUTHOR]

Family firms are said to be better positioned when it comes to developing and mantaining long-term mutually-beneficial relationships due to their unique identity which generates, internally, a commitment to quality, while externally triggers positive perceptions in the minds of their stakeholders. The literature suggests that the "family business" tag is associated with characteristics of trustworthiness, authenticity and credibility by consumers, helping these businesses being able to obtain a competitive advantage when in comes to consumers preferences. Nevertheless, these arguments are mainly based on conceptual and anecdotal evidence, few studies have explored the consumers perceived reputation of family businesses empirically. This study addresses the scarcety of empirical evidences in regards to how family businesses are perceived by consumers and the influence of this customer-based repution on consumer preferencess. Based on the survey method, the study was conducted in an emerging economy where family businesses, although prevalent as a form of doing business, are neither tracked nor studies as a distinct class of businesses. The results of the study offer support to the conceptual arguments in the literature according to which family businesses enjoy a positive reputation in the minds of consumers and this reputation positively influences the consumers preferences. [ABSTRACT FROM AUTHOR]

The following text discusses some relationships between humans, image, and, language, within the perspective that language can be, which often different from what is usually suggested, i.e., not a "barrier" to reaching what is real or profound knowledge but for some people the exact opposite: the only possible way to expand one's horizons and experience what is to be known about the world. To recognize the positive force of language, we argument is based on the well-known story of writer Helen Keller, who became blind and deaf since she had one and a half years old. The central question is about as the virtues of human spirit determines the way of the thinking and the knowledge beyond despite any sensorial limitation in contrast with some ideas on new expanded experiences come from the use of digital technologies. Our approach is that more important than the "new" skills offered by technological devices the will and the disposition of the person is the fundamental support for to achieve and, understand of any phenomena. [ABSTRACT FROM AUTHOR]

Studying of awareness of employees in education systems about the use of new technologies is in fact an important process that creates this awarness. In order to establish a real level of this awarness among the employed teachers at primary education system in Zajecar and got adequatly real image of the subject, the employed teachers at elementary schools in Zajecar were interviewed. The majority of the employed teachers consider that new technologies have considerable impact on improvement of quality of the elementary education system and motivate elementary school children in their school activities. The acquired results of the interviews show that employees at elementary education system are eager to enter actively into the programs and actions of introduction of new technologies into the system of elementary education. [ABSTRACT FROM AUTHOR]

The article focuses on a study related to examining effects of images with facial expressions of emotion. Topics discussed include message styles of framing and image affect various message outcomes; message stylistic elements of framing and image; and persuasion with visual-verbal consistency and inconsistent messages.