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This paper focuses on how Australian audiences who meet the BMI criteria of being obese or morbidly obese read the television program The Biggest Loser. The study consisted of 152 semi-structured interviews in which people were asked about media representations of obesity in general and The Biggest Loser in particular. Four central themes emerged from our analysis of the interview data: Showing the struggle; Watching the transformation; Creating unrealistic expectations; Reinforcing misconceptions and exploiting people. Many people were reflexive about their complicity as viewers in a process in which obese people, like themselves, are ridiculed and humiliated and, while many challenged the contrived format of the program, very few questioned its underlying assumption about the importance of losing weight. These findings are discussed in relation to previous research with viewers of The Biggest Loser and situated in the context of theorising about obesity, and reality and makeover television programs. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

There is scarce research into the ways in which overweight and obese people interpret news media coverage of obesity and the so called obesity epidemic. This paper reports on a qualitative study using a purposive sample of 152 overweight, obese and morbidly obese people living in Melbourne, Australia. Most participants felt the news tended to portray them in negative and stereotypical ways. Characteristic portrayals identified by participants included obese and overweight people as: morally irresponsible and a burden on society; objects of ridicule and derision; and the subject of dehumanising images. Participants were highly reflexive and their personal experience as an overweight or obese person was an important mediator of their views about particular versions of reality constructed in the news media, and the significance of obesity for society. The research will inform future health communication strategies which will be played out against the backdrop of continuing news coverage. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]