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The main problem is how strategies improve the quality of education in higher education: 1) understanding of the reality of the program, the quality of the program and the factors that influence it. In improving the quality of education, there must be sustainability of performance (functioning as a measure to address the problems of low quality education that relies on conventional approaches) and improving quality (directing higher education institutions to learn and implement Total Quality Management) that is integrated with each quality management level of management and all units in the organizational system that aim to provide satisfactory services to customers, so they must optimize management to improve quality. The approach used is qualitative: (1) students are satisfied with services; (2) the service to its students; (3) to have high quality and meet the expectation; (4) the services of higher education: division of labor, relationships and communication between leaders, employees, salary / honor received and service. One of flourish base qualification is Integrated Qualify Management (IQM) and needs the character change of the one who is the leader and the one who does work; the command from the leader changed by the worker into the initiative. The result can be concluded as follows 1) the understanding of stakeholders in the reality of study programs and factors influencing; 2) the quality of education process relatively customer satisfaction fulfillment. [ABSTRACT FROM AUTHOR]