Gupta, Alok, Monod, Emmanuel, Contractor, Noshir, Eisner, Alan B., Klein, Sephan, Ahuja, Manju K., Olumba, Uzonna, Sanders, Eric, Hanseth, Ole, Joyce, Elisabeth, and Parmiggiani, Elena
This AAT symposium proposal is a response to the AOM 2021 CFP (theme: ""Bringing the Manager back in Management""): ""What technologies and methodologies will help us better understand managerial issues?.... Supply chains and other operations will be affected. How will firms' competitive and comparative advantages, core competencies, and dynamic capabilities change? Where will new competitors come from and how will corporate strategies change in the future?"" (Hillman 2020, p. 1). In MC, OCIS and MED AOM divisions, different approaches have been developed to investigate the research question of digital transformation value (DTV). The three divisions recently collaborated during and an AAT symposium on the topic of ""artificial intelligence value"" during the annual meeting of the AOM 2020 in Vancouver PDW and on a PDW on ""artificial intelligence in management"" during the AOM 2018 annual meeting in Boston. These divisions also organized pre-AOM conference on digital transformation at Harvard University in 2019 and 2020 in a virtual mode prior to AOM 2020 Vancouver. During these events, the three divisions compared their different research tradition on artificial intelligence value. These divergence are today extended to the broader field of digital transformation. In a nutshell, the keywords used by each divisions indicate how different may be the respective viewpoints. Whereas OCIS draw from the the business value of IT and IT success and failures or changing nature of work, MC rather consider the impact of technology, socio-economic approaches to management and organizational development. From the standpoint of MED, these issues raise research questions the future of management education including the role of business schools and MBA/MSc classes and programs. More precisely, how is digital transformation value approached in each division? In OCIS division, this digital transformation value is investigated through the concepts of process-oriented approach for evaluating the business value (Mooney, Gurbaxani, and Kraemer 1996; Lynn, Mooney, Rosati & Cummins 2019), or cost savings due to IT outsourcing either or not related to cloud platforms (Bapna et al., 2016), hidden work related to artificial intelligence in digital transformation projects (Watson-Manheim & Klein 2019), gain-share contracts in coordination in customer support center (Bhattacharya et al., 2014) or the strength of ties in online social networks (Bapna et al., 2017). In MC division, while the impact of technology and resistance to change have been subject to a growing number of communications during recent AOM annual meetings (Monod et al., 2018; Monod et al., 2019a; 2019b), one of the most promising approach to investigate digital transformation value seem to be related to hidden costs and Socio-Economic Approach to Management (Savall & Zardet, 2013; Savall et al., 2019) and their connection to organization development (Sanders, 2019). Beyond cost and benefit calculations, the future of management education may be at stake with AI. In the context of the crisis of business school described in AMLE (Pfeffer & Fong 2002; Pfeffer & Sutton 2006; Henisz, 2011), the way business schools will be able to catching competitive advantage (Eisner, 2003) relies in a great extend on the way they may take the lead on AI, renew their role, and include digital transformation in their MBA/MSc and DBA classes and programs (Eisner & Monod, 2019). This move would contribute to business school professors' credibility with practitioners (Ritter et al., 2016). [ABSTRACT FROM AUTHOR]