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The purpose of this study is to examine the mushrooming universities in Malaysia with business and entrepreneurial flavours which are getting more attention from parents and students. These universities aim to reach out to students with the intention of establishing a business and entrepreneurial mind-set and to allow for educational transformation through an experiential education. It also enables a new view on the affect in entrepreneurial education as a landscape that has indirectly surfaces and enables an entrepreneurial mind-set among students in a desiring ontology. Within the field of experiential education research, there has been insufficient attention given to understanding learners and learning. This research is intended to provide an initial understanding of group socialization theory on whether the education system of these universities to cultivate creative entrepreneurial students through the use of business and entrepreneurial experiential pedagogy are operative or not. Field note, observations and in-depth interviews were conducted to explore students' socialization behaviour. The paper concludes with a challenge to provide greater scrutiny in experiential education in cultivating desired behaviour. [ABSTRACT FROM AUTHOR]