Mesoamerica, a region of cultural evolution in the world, is known as a cradle for plant domestication. Studies exploring the domestication origin and history of H. annuus, a globally significant crop plant, greatly benefit from genetic and morphological assessments of modern plant populations and archaeological remains in that region, particularly southern Mexico. Inclusion of Mexican representatives of sunflower, both wild and cultivated, in domestication studies of this plant is necessary to make a precise inference of the origin of sunflower. In this study, we morphologically evaluated sunflower achene populations from Mexico and the U.S. Anatomical characteristics of achenes including the shape (narrow or plump), seed coat (pericarp) color, pattern, and attachments were described and evaluated. High variation was recorded for achene shape and seed coat coloration within domesticated landraces as well as between wild and domesticated populations. Interestingly, achenes in one of the Mexican landraces, collected from the southern state of Guerrero, were the most morphologically similar to the wild sunflowers in that region. This set of observations coupled with the fact that archeological sites with pre-Columbian domesticated H. annuus remains in Mexico are located in southern regions of the country; imply that southern Mexico may represent a center for the diversity of domesticated H. annuus. The detailed description of achenes in each population, presented here, can serve as a database for future references to sunflower plants in Mexico. Also, we sought to test the utility of modern computer-assisted shape analysis techniques in distinguishing between wild and domesticated sunflower achenes. Computerized approaches offer faster and more reliable methods for identification and classification of seed populations. A comparative study was conducted to evaluate the efficiency of computer-assisted shape measurements compared to the conventional size measurements which are obtained manually. Four shape parameters (formfactor, convexity, roundness and curl), which have been shown to be informative in other seed populations, were measured on digital images of achenes using an image processing script (developed in a computational program called MATLAB). Our results showed that these shape measurements were not as efficient as size characteristics in separating wild achenes from domesticated types. In addition, we evaluated the achene size variation in the both modern and archaeological sunflowers. Significant increase in fruit (achene) size is the main consequence of cultivation in sunflower. When considering the differences in size of the achenes between the modern samples from Mexico and the U.S. we found that both wild and domesticated H. annuus plants in the U.S. produce significantly larger achenes compared to Mexican varieties. This trend is contradicted by the significantly larger archaeological specimens of ancient domesticated achenes discovered in Mexico compared to the earliest archaeological remains in eastern North America. Climatic variables and the wild sunflower genome contribute to wild achene size variation across North America. This pattern of achene size changes is suggestive of a longer or a more intense domestication practice for Mexican ancient sunflower to make the transition from small-seeded wild phenotype to the large domesticated phenotype observed in archaeological samples from pre-Columbian Mexico.