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The article discusses the challenges facing the newspaper and publishing sector in the U.S. It explores the shared sacrifice concept observed by the industry under which the paper, printing and publishing sectors seek to be lean and stealthy while working with one another to manage paper costs. Factors of concern to paper manufacturers are given such as rising energy costs and the scarcity of old newspapers (ONP). Empathy is cited as a strategy for publishers and newsprint suppliers to take.

The article focuses on the increasing price of newsprint in the United States. Skyrocketing newsprint prices have been blamed for everything from a hiring freeze at the newspaper "The Dallas Morning News," to a price hike for the Sunday edition of the newspaper "The New York Times." With no easing on the newsprint front, where costs are up by about 35 percent to 40 percent over a year ago, this year's price jumps ultimately may give newspaper publishers another strong shove toward the electronic media.