1. The role of ambassador in start-up collaborations
- Author
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Buck, Lennart, Nilsson, Susanne, Ritzén, Sofia, Buck, Lennart, Nilsson, Susanne, and Ritzén, Sofia
- Abstract
The goal of this research is to see which challenges the individuals on the OEM’s side meet during asymmetrical collaborations and which approaches they use to overcome them. Literature was focused very much on the managerial view of solving challenges in these collaborations. This study shows that individuals could play a major role in resolving challenges that occur in asymmetrical collaborations. The profound effect of individuals could resemble that of individuals in other fields, e.g. champions in innovation. To gain insight, 34 interviews within an automotive OEM were performed with project leaders of collaborations that were done with start-ups. These interviews were investigated by coding. These codes were analyzed once via text mining to get an overarching view, and once with traditional coding to get more nuanced and detailed insights. Four major challenges were found. Mismatches in processes, lack of time and capacity, potentially unknown stakeholders, and the assessment of the start-up. These challenges were approached through a variety of measures by the interviewees. Coaching the start-up, designing a proof-of-project, using the personal network, effective communication, explaining and shielding of the start-up, and implementing new processes in the start-up. The role that is described by these tasks shall be called the ambassador role. Implementing this role in a company enables individuals to facilitate asymmetrical collaborations. However, it is suggested that there should also be an institution established that is aware of the best-practices and therefore able to educate new ambassadors., QC 20190430
- Published
- 2018