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People could have a positive attitude and purchase intention towards emotional products. If this is the case, emotional products result in positive consumer response. In earlier research it was found that it was possible to create emotional flower bouquets. The current research was set up to test whether people are interested in such emotional flower bouquets. It was assumed that people’s choice for an emotional or non-emotional bouquet was dependent on if you buy flowers for own use or for someone else as a gift. In the current research, the emotional flower bouquet evoked ‘happiness’, and the non-emotional bouquet was a ‘neutral’ bouquet. What people evaluated as a neutral, non-emotional, bouquet was found in a small pilot study. The results of the experiment showed that people were not interested in emotional bouquets over non-emotional bouquets. The choice for an emotional or non-emotional bouquet was also not dependent on the occasion of buying flowers. There were factors found that influenced these results. It was found that people liked the non-emotional bouquet over the emotional bouquet, so participants could have made their choice for a bouquet based on liking. Next to that, limitation of age distribution could have played an important role in the findings. The current research gives us insight about people’s interest and purchase intention towards emotional products. It is important to enlarge these knowledge about patterns of decision making, because it is useful in marketing practices and product development.

Burnout has been associated with increased risk of cardiovascular disease. This relationship may be mediated by a stress-related disruption in cardiac autonomic activity. The aim of the present study was to assess cardiac autonomic activity (sympathetic and parasympathetic) during a working day in burned out managers. Thirty burned out, 29 healthy control and 29 engaged managers (a psychologically contrasting group) were identified using the Maslach Burnout Inventory-General Survey (MBI-GS) and the Utrecht Work Engagement Scale (UWES). Twentyfour-hour ambulatory measurements were carried out during a regular workday and the subsequent night. Pre-ejection period (PEP) and respiratory sinus arrhythmia (RSA) were used as measures of cardiac sympathetic and parasympathetic activity, respectively. Contrary to expectations, the burned out, engaged and control groups did not differ in cardiac sympathetic and cardiac parasympathetic activity, or heart rate. Thus, burnout does not seem to be associated with an unfavourable cardiac autonomic profile. Copyright

A composite team from the Public Health Service, the West Australian Institute of Technology, and the Graylands Teachers College conducted surveys on grade 7 children in 1974, and grade 4 children in 1975. The intention of the surveys was to find some relationship between the energy expenditure and the energy intake of each age group. As there is little information concerning the activity patterns of West Australian children the findings of these surveys would serve as a basis for more detailed reports into the physical fitness, activity and dietary balance of children in today's changing society. The study reported below is of the 1975 survey conducted on grade 4 children.

A composite team from the Public Health Service, the West Australian Institute of Technology, and the Graylands Teachers College conducted surveys on grade 7 children in 1974, and grade 4 children in 1975. The intention of the surveys was to find some relationship between the energy expenditure and the energy intake of each age group. As there is little information concerning the activity patterns of West Australian children the findings of these surveys would serve as a basis for more detailed reports into the physical fitness, activity and dietary balance of children in today's changing society. The study reported below is of the 1975 survey conducted on grade 4 children.