1. Identity and behaviors in the era of social recruiting: The Millennials’ perspective
- Author
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Mochi, Francesca, Bissola, Rita, Imperatori, Barbara, Mochi F. (ORCID:0000-0002-7255-9378), Bissola R. (ORCID:0000-0001-8826-6126), Imperatori B. (ORCID:0000-0002-6384-402X), Mochi, Francesca, Bissola, Rita, Imperatori, Barbara, Mochi F. (ORCID:0000-0002-7255-9378), Bissola R. (ORCID:0000-0001-8826-6126), and Imperatori B. (ORCID:0000-0002-6384-402X)
- Abstract
Drawing on social media and identity literatures our study aims at investigating the use of social media in the recruitment process by adopting the job seekers’ perspective. Using a qualitative methodology with the analysis of pre and post task diaries made by 171 Millennials, the paper explores their behaviors and the tools they used in searching for a job position. Furthermore, the paper investigates how online identity and its co-creation process influence Millennials’ willingness to use social media for recruitment purposes. Lastly, the research aims at exploring if and, potentially, how professional and non-professional social media, with their different features, users and goals, are constantly changing the recruitment process, thus offering suggestions for the design of effective recruitment practices.
- Published
- 2019