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Denna uppsats applicerar teorier om klippning på tre utvalda sekvenser med split-screen för att ta fram data om vilka av Walter Murchs kriterier för klippning oftast förekommer inom split-screen, samt vilka av Karen Pearlmans tre typer av rytm som är mest applicerbara i rytmisk klippning. Under analysen granskas även användningen av dessa kriterier och rytm för att kunna dra generella slutsatser om hur klippningen påverkar scenerna, men även hur den samverkar tillsammans med split-screen. Resultatet visar att rytm är genomgående det mest förekommande elementet inom klippningen och i samverkan med split-screenen fördjupar klipparen publiken i filmens värld. Genom kreativa stilval som inte hade varit möjliga utan flera samtidiga bilder gestaltas filmens kärna via klippningen tillsammans med split-screenen. Framtiden av split-screen är fylld av potential, både i forskning och funktion inom filmmediet. Denna uppsats menar att belysa detta underutnyttjade stilgrepp och vill inspirera filmklippare framöver.

Denna uppsats applicerar teorier om klippning på tre utvalda sekvenser med split-screen för att ta fram data om vilka av Walter Murchs kriterier för klippning oftast förekommer inom split-screen, samt vilka av Karen Pearlmans tre typer av rytm som är mest applicerbara i rytmisk klippning. Under analysen granskas även användningen av dessa kriterier och rytm för att kunna dra generella slutsatser om hur klippningen påverkar scenerna, men även hur den samverkar tillsammans med split-screen. Resultatet visar att rytm är genomgående det mest förekommande elementet inom klippningen och i samverkan med split-screenen fördjupar klipparen publiken i filmens värld. Genom kreativa stilval som inte hade varit möjliga utan flera samtidiga bilder gestaltas filmens kärna via klippningen tillsammans med split-screenen. Framtiden av split-screen är fylld av potential, både i forskning och funktion inom filmmediet. Denna uppsats menar att belysa detta underutnyttjade stilgrepp och vill inspirera filmklippare framöver.

Collaborative online shopping, an emerging paradigm in e-commerce, allows remote shoppers to extend purchase-oriented social interactions into the digital environment. Online vendors have been experimenting ways to facilitate this activity. However, more research needs to be done on identifying what feature can create a pleasing shopping experience and ultimately encourage spending. In this paper, we present an exploration of the impact of co-navigation supports, including location cue, split screen, and shared view, on the experiences and performance of 60 co-shopper dyads. We also studied if status composition of shopping companions played a role in this process. By analyzing about 1800 minutes of eye-tracking data, video footages, and web logs, we found that split screen encouraged more diverse product search, shared view enabled better coordination, and location cue was the least distracting. Co-buyers achieved better factual and inference understanding, though buyer-advisor dyads were more likely to stay together.

Collaborative online shopping, an emerging paradigm in e-commerce, allows remote shoppers to extend purchase-oriented social interactions into the digital environment. Online vendors have been experimenting ways to facilitate this activity. However, more research needs to be done on identifying what feature can create a pleasing shopping experience and ultimately encourage spending. In this paper, we present an exploration of the impact of co-navigation supports, including location cue, split screen, and shared view, on the experiences and performance of 60 co-shopper dyads. We also studied if status composition of shopping companions played a role in this process. By analyzing about 1800 minutes of eye-tracking data, video footages, and web logs, we found that split screen encouraged more diverse product search, shared view enabled better coordination, and location cue was the least distracting. Co-buyers achieved better factual and inference understanding, though buyer-advisor dyads were more likely to stay together.

Collaborative online shopping, an emerging paradigm in e-commerce, allows remote shoppers to extend purchase-oriented social interactions into the digital environment. Online vendors have been experimenting ways to facilitate this activity. However, more research needs to be done on identifying what feature can create a pleasing shopping experience and ultimately encourage spending. In this paper, we present an exploration of the impact of co-navigation supports, including location cue, split screen, and shared view, on the experiences and performance of 60 co-shopper dyads. We also studied if status composition of shopping companions played a role in this process. By analyzing about 1800 minutes of eye-tracking data, video footages, and web logs, we found that split screen encouraged more diverse product search, shared view enabled better coordination, and location cue was the least distracting. Co-buyers achieved better factual and inference understanding, though buyer-advisor dyads were more likely to stay together.