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Your search keyword '"Xiaoquan Zhao"' showing total 2 results
Start Over Author "Xiaoquan Zhao" Publication Type Electronic Resources
2 results on '"Xiaoquan Zhao"'

1. Pitching Private Medicare Plans: An Analysis of Medicare Advantage and Prescription Drug Plan Advertising

Author

Gary Kreps, Gary Kreps, Jim McAuley, Kim Boortz, Michelle Kitchman Strollo, Tricia Neuman, Xiaomei Cai, Xiaoquan Zhao, Gary Kreps, Gary Kreps, Jim McAuley, Kim Boortz, Michelle Kitchman Strollo, Tricia Neuman, Xiaomei Cai, and Xiaoquan Zhao

Abstract

Analyzes television, print, and radio ads for private Medicare plans to assess what types of information insurers emphasize and de-emphasize, what populations they target, and which type of plan they promote in trying to influence beneficiaries' choices.

Published
2008

2. Pitching Private Medicare Plans: An Analysis of Medicare Advantage and Prescription Drug Plan Advertising

Author

Gary Kreps, Gary Kreps, Jim McAuley, Kim Boortz, Michelle Kitchman Strollo, Tricia Neuman, Xiaomei Cai, Xiaoquan Zhao, Gary Kreps, Gary Kreps, Jim McAuley, Kim Boortz, Michelle Kitchman Strollo, Tricia Neuman, Xiaomei Cai, and Xiaoquan Zhao

Abstract

Analyzes television, print, and radio ads for private Medicare plans to assess what types of information insurers emphasize and de-emphasize, what populations they target, and which type of plan they promote in trying to influence beneficiaries' choices.

Published
2008

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