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The article presents the role of paper in corporate communication, emphasizing its continued importance despite the rise of digital channels. Topics include the physical and sensory experience offered by paper, its status as a marker in contemporary media, and its effectiveness in establishing trust and proximity with audiences, highlighting how paper can be a strategic tool within the media mix, particularly for brands and institutions looking to address important information.

The article reports on the paper returning in force in the paraphernalia of communication of the companies. It is sending a report by email to a client doesn't ensure that it will be read. In Lyon, France, Thomas Nardone makes the same observation. His agency, Ultramedia, creates content for communities or major accounts such as Societe Generale, Allianz, Pfizer or Euromaster.

The article focuses on how digital devour paper in corporate communication media. It mentions that Flyers raise four issues for major brands such as traffic creation, increased turnover, loyalty and recruiting new clients. It also mentions views of Nicolas Cassar, head of HighCo Nifty, on his mission is to include communication on paper in innovative marketing approaches shaken up by digital.

The article discusses Monoprix, a life without paper or almost, which includes Monoprix believes that 90% of them are thrown before even to be read, the objective is environmental, it is about improving the ecological footprint, but also to better target customers with corresponding offers.

The article reports that the most extraordinary thing is that they managed to establish a special relationship with each of them, a kind of invisible thread in the form of intimacy as it was fascinating. Topics include several rigor and stubbornness in writing papers and how many sleepless nights they have weighed each sentence, each word to find the most accurate.

The article presents an overview of the main areas in corporate communication where paper support has learned to adapt to survive the digital threat. The corporate journal for employees or customers now finds its place in a mix where the flow information passes through the digital, while the paper brings back.

The article reports that newspaper publishers are multiplying initiatives in the area of sustainable development through editorial approaches, eco-design efforts, employee awareness, and so on. The magazine Elle is printed in 100% recycled paper and distills on the pages of the councils to change habits, do good and love the planet.