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Much research has focused on value transmission among Latin American immigrants in North America. However, most of this literature does not differentiate among Latin Americans from diverse backgrounds or among those living in different country contexts. Salvadorians are a relatively new immigrant group to Canada whose value transmission process is understudied. This article reports the findings of a qualitative study that examined which values Salvadorian mothers and their daughters considered important to maintain or modify within Canada's multicultural society. In-depth individual interviews were conducted with 16 mothers and one daughter of each mother (8 adolescent daughters and 8 adult daughters). All 32 participants lived in a mid-sized city in southeastern Ontario. The analysis was based on grounded theory, and female chastity emerged as a core value that respondents wanted to maintain, while values such as respect and obedience were being transformed. This paper also discusses the implications for social work practitioners. [ABSTRACT FROM AUTHOR]