Search

Emap Radio seeks to consolidate under the Big City brand its eight north United Kingdom stations on the FM band through the introduction of new advertising campaign. Emap Radio has Mother creating new 96-sheet and 46-sheet poster campaigns for each of its radio stations' market areas. The new poster campaigns, which will feature images of two TV-soap, football and pop-music celebrities, will request the public to vote through the phone for the celebrity they favor. New posters will also be released to show the preferred stars from the phone polls.