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The objective of this study is to demonstrate and to study the sustainability and the qualities of the earthen construction in real conditions. A demonstrative building was designed and built with unfired clay bricks, were industrially produced by the factory “Briqueteries du Nord” (BdN). This industrial plant is located in the north of France. This project aims to create conditions for the development of earthen construction techniques in the north of France. Moreover, it aims to prove the benefits of this material on the sanitary quality of the building.