1. ‘We simply cannot continue to eat the way we do’.
- Author
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Lawton, Graham
- Subjects
- *
VEGETARIAN foods , *DEFORESTATION , *FOOD industry , *BEHAVIORAL sciences , *INGESTION , *MEAT industry - Abstract
Sophie Attwood, a behavioural scientist, is using her research to encourage people to make more sustainable food choices. Rather than simply presenting facts about diet and climate change, Attwood uses behavioural science techniques to persuade individuals to choose greener options. Her research focuses on working with food service companies to implement strategies such as menu engineering and using indulgent, taste-focused language to promote plant-based options. Attwood believes that individual choices can have a significant impact, as the cumulative effect of small changes in diet can scale up and contribute to addressing climate change. [Extracted from the article]
- Published
- 2024
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