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How do people describe the location of a target object to another? This task requires a reference object or frame and terms of reference. Traditional linguistic analyses have loosely organized perspectives around people, objects, or environments as reference objects, using reference terms based on a viewpoint or the intrinsic sides of an object, such as left, right, front, and back or based on the environment, such as north, south, east, and west. In actual communication, social, spatial, and cognitive factors may also affect perspective choice. We examine those factors by varying the spatial information (landmarks and cardinal directions), the communication task (relative cognitive burden to speakers and addressees), and the culture of participants (American and Japanese). Speakers used addressees' perspectives more when addressees had the greater cognitive burden. They also used landmarks and cardinal directions when they were available, especially to avoid difficult discriminations like left/right. Some cases appearing to be perspective taking can be interpreted as using a person as a landmark. Finally, terms like near indicating close proximity were preferred to far and to terms requiring projection of directions. Globally, perspective choices of American and Japanese samples were strikingly similar; that is, Japanese did not select addressees' perspectives more than Americans. The traditional linguistic analyses need to be enhanced to account for effects of cognitive, situational, and social factors.

Although considerations of discourse coherence and cognitive processing suggest that communicators should adopt consistent perspectives when describing spatial scenes, in many cases they switch perspectives. Ongoing research examining cognitive costs indicates that these are small and exacted in establishing a mental model of a scene but not in retrieving information from a well-known scene. A perspective entails a point of view, a referent object, and terms of reference. These may change within a perspective, exacting cognitive costs, so that the costs of switching perspective may not be greater than the costs of maintaining the same perspective. Another project investigating perspective choice for self and other demonstrates effects of salience of referent object and ease of terms of reference. Perspective is mixed not just in verbal communications but also in pictorial ones, suggesting that at times, switching perspective is more effective than maintaining a consistent one.

The article offers information on flags on stamps, along with explores the category of stamps merits consideration as part of vexillological philately.

Politics Beyond the Capital: The Design of Subnational Institutions in South America. By Kent Eaton. Stanford: Stanford University Press, 2004. 288p. $55.00.This is a good book about an interesting and important subject: waves of centralizing and decentralizing change over time and across four different country cases. The book analyzes Argentina, Brazil, Chile, and Uruguay from the nineteenth century to the present. More specifically, Kent Eaton examines 30 periods of movement toward greater or lesser centralization—12 in Argentina, 6 in Brazil, 5 in Chile, and 7 in Uruguay.