The present study examined the influences on empathy and altruism of sex of participant, the affective demeanor (positive or negative) and cognitive processes (positive or negative) displayed by a female target in a video, and the perspective-taking focus of participants. The latter variable is related to the affective or cognitive response to the target's portrayal, or the response to technical aspects of the video (nonperspective-taking). Empathy was measured using Batson's Empathy Adjectives (1987) and altruism was measured by participants' written responses, which indicated how many hours they were willing to volunteer to help persons similar to the target. An ethnically diverse sample of working adults (Mage = 31.6 yr., SD= 8.2) participated. Analysis yielded a subtle difference between groups. Men reported feeling more empathy for a confused, unfocused, illogical woman target, whereas women felt more empathy for a focused, clear, logical woman target. Moreover, there was a significant relationship between sex and helping—men offered more help than women.