1. The Impact of Social Media on Academic Performance among Accounting Students in Malaysian Universities
- Author
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Johari, Nor Hasimah, Krishna, Indrani, Paramasivam, Kasturi, Sinnathambi, Meeroshaa, and Manokar, Nantini
- Subjects
Tenaga Nasional Bhd. ,Students -- Usage ,Academic achievement -- Usage ,Electric utilities -- Usage ,Social media -- Usage ,Accounting -- Usage ,Universities and colleges -- Malaysia ,Social networks -- Usage ,Business ,Facebook (Online social network) -- Usage - Abstract
Purpose: The aim of this research is to study the impact of social media usage on academic performance among accounting students in public and private universities Design/methodology/approach: The variables measured were number of hours spent on social media, frequency of access to social media, Non-academic usage of social media, educational use of social media and social media addiction. Data of the study is obtained by distributing 341 questionnaires to accounting students in one of the private and public universities. Findings: The result shows that frequency of access found to have significant negative relationship with academic performance. It indicates that frequent access to social media might lead to poor academic performance. Interestingly, the findings of the result also revealed that non-academic usage of social media are found to have significant positive relationship with accounting students' academic performance. It implies that non-academic use of social media would increase the students' academic performance. Research limitations/implications: This study is conducted using small sample from selected population. Hence, the results may not represent a definite academic performance of all public and private universities' students in Malaysia. Practical implications: This study may benefit the educators and students. The educators might have some insights on how social media put a great influence on their students' academic performance. As for students, this study may alarm their awareness on the possible effects that social media has over their academic performance Originality/value: This research is performed to narrow the gap and discrepancies of the past researches and provides current evidence on the relationship between the social media and academic performance of accounting students. Paper type: Research paper Keywords: Social media, Social network, Academic performance, Accounting education, Introduction Social media is now a critical part of the way and platform to fast communicate especially during a pandemic era of COVID-19. The pandemic has caused an increase in [...]
- Published
- 2021