The article reports on a speech given by Lord Swraj Paul in the British House of Lords about the prospects for the British economy following the exit of Great Britain from the European Union.
Looks at how British newspaper publishers are including millions of free music compact discs and movie DVDs inside their newspapers. Reports that the marketing tactic has proved successful in attracting readers, at least in the short term; Sales statistics for "The Sun"; Overview of top selling newspaper days with major news events; Discussion of how the papers have used the CD/DVD strategy for several years; Decrease in overall newspaper circulation.
MUSIC festivals, ENTERTAINMENT events, ECONOMIC development, ECONOMICS
Abstract
The article discusses the advantages of music festivals such as the Isle of Wight and Glastonbury events, which helped generate economic income to local economies in England.