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Your search keyword '"Yip, George"' showing total 2 results
Start Over Author "Yip, George" Publication Type News
2 results on '"Yip, George"'

1. PART 2: Global strategy faces local constraints

Author

Aguilera, Ruth and Yip, George

Subjects
Banking, finance and accounting industries, Business, Business, international
Abstract

Variations in national corporate governance systems and the degree to which groups of stakeholders influence strategy decisions can have a substantial impact on a company's efforts to look beyond its [...]

Published
2005

2. The marketing revolution

Author

Yip, George

Subjects
Cable television/data services, Online services, Internet, Information services industry, Online services -- Services, Information services industry -- Services, Marketing, Information services -- Services, Internet -- Services
Abstract

The internet is shaking up the easy world of marketing The internet is completing the revolution in marketing that began with store scanner data and CRM systems. Along with the […]

Published
2000

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