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Start Over Topic bidets Publication Type Newspapers Publication Type Trade Publications
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1. LIKE WATER FOR TOILET PAPER.

Author

Newman, Eric

Subjects
*SANITATION, *BIDETS, *GREEN movement
Abstract

This article discusses Chief Executive Officer of Brondell Scott Pinizzotto, his playing up the message of comfort and hygiene to consumers, and his new angle of going green. Because the bidet is a luxury product that is more environmentally friendly than the existing alternative for bathroom hygiene, the promotion of the product has shifted gears to reflect the product as it relates to the green aspect.

Published
2007