1. You’ve Got Politics! E-mail and Political Communication in Silicon Valley.
- Author
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Chen, Elsa
- Subjects
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EMAIL , *POLITICAL communication , *GOVERNMENT publicity - Abstract
The use of electronic mail has grown explosively in the past decade. Approximately 4 trillion e-mail messages were transmitted in 1998, compared with about 101 billion pieces of paper mail (Cole, et al., 2000). More than half of Americans use e-mail, with 42 percent checking e-mail daily (Cole, et al., 2000). Nearly every political office and interest group has a web site and e-mail address, and in the wake of recent cases of postal-based bioterrorism, e-mail may become an even more popular means of communication (Soraghan, 2001). This research project explores the following questions: In what ways is e-mail used to promote political communication from public officials and government organizations to citizens? From private citizens to government officials and agencies? How effective is e-mail activism? How does it compare to more traditional forms of communication? How do the government offices and political officials respond, if at all, to constituents’ e-mail letters? And what steps lie ahead in the use of e-mail for communication between citizens and their elected officials? The methodology for this project includes both survey and case study research. Quantitative data have been collected using online questionnaires that have been sent primarily by e-mail to local government officials and agencies serving Santa Clara County, California, popularly known as “Silicon Valley,” one of the most technologically-advanced regions in the United States. (Non-respondents to e-mail messages were also contacted by phone or in person.) The survey is designed to examine the extent to which public officials, offices, and candidates use e-mail, the approximate volume of e-mail (and in comparison, the amount of paper mail, fax, and telephone communication) they receive, whether and how their offices reply to e-mail, and how much influence e-mail has, especially in comparison with paper mail or telephone calls, on positions and decisions. I will also examine whether and how public officials use e-mail to reach constituents, interest groups, or other officials, their reasons for doing so or not doing so, and their concerns about e-mail. In addition to providing substantive information about the political uses of e-mail, this project yields some interesting findings on the methodology of administering survey research using e-mail and the Web. [ABSTRACT FROM AUTHOR]
- Published
- 2004
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