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The article focuses on the objectives of the Association for Computing Machinery (ACM) for 1970. The ACM's literature is its most basic service to its members. Not every ACM member attends chapter meetings regularly; only a fraction of the members attend national conferences. But every member regularly receives the ACM publications. It is suggested that a fair fraction of the issues for the next two years be assigned to the largest and most active Special Interest Groups (SIG). Each designated SIG would be responsible for selecting and obtaining subject matter for one such special issue. The process of organizing the technical program for national conferences needs overhauling. The "call for papers" philosophy too often results in mish-mash sessions. Panel sessions can be simply excuses for delivering full papers--which escape refereeing and do not appear in the proceedings. The Professional Development program has had a very successful first year. It has brought high quality technical seminars to many cities throughout the country. It needs continued support, so as to offer more subjects in more cities. How can the ACM better serve the business data processing community, which represents over one-half of the computer field, for this the ACM needs a much more vigorous program addressed to supporting the technical competence of these people.