This paper examines the appropriation by the media of intimacy which is typical of contemporary television, as evidenced in the increasing immediacy of contents and in the resulting increasing colloquial character of public discourse. In turn, these trends reflect the economic, social and cultural processes underlying the democratization of fame, and their impact on both diastratic and diaphasic intra-linguistic variation, as well as in the extensive and intensive immediatization of idiomatic and discursive traditions. The paper proposes to differentiate between feigned orality, on the one hand, and strategic or reality-simulating orality, on the other, the second one, functionally very different from the former, being closer to Homeric orality; it encompasses the "reality TV" format, where colloquialization is the result of extensive immediatization, as well as other formats based on intensive scripted immediatization. [ABSTRACT FROM AUTHOR]