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Your search keyword '"Ritzer, George"' showing total 2 results
Start Over Author "Ritzer, George" Publication Type Periodicals
2 results on '"Ritzer, George"'

1. McDonald's cooks up a fresh serving of PR.

Author

Ritzer, George

Subjects
*FRENCH fries, *SOFT drinks, *CORPORATE profits, *CHAIN restaurants
Abstract

Reports on the decision of McDonald's Corp. to phase out giant-sized drinks and French fries. Reason for the move of McDonald's; Explanation that the move of the company will not affect its profits; Nutritional value of the products sold by McDonald's; Criticism facing the company.

Published
2004

2. Let's make it magical.

Author

Ritzer, George

Subjects
*UNIVERSITIES & colleges, *HIGHER education
Abstract

Stresses the need to revive 'disenchanted' universities within the British higher education system. Positive and negative aspects of disenchantment; Challenges expected to be encountered by universities in their recovery efforts; Suggestion for universities to restructure their fundamental activities.

Published
2001

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