Search

The emergence of generative artificial intelligence (GenAI) is transforming information interaction. For decades, search engines such as Google and Bing have been the primary means of locating relevant information for the general population. They have provided search results in the same standard format (the so-called "10 blue links"). The recent ability to chat via natural language with AI-based agents and have GenAI automatically synthesize answers in real-time (grounded in top-ranked results) is changing how people interact with and consume information at massive scale. These two information interaction modalities (traditional search and AI-powered chat) coexist in current search engines, either loosely coupled (e.g., as separate options/tabs) or tightly coupled (e.g., integrated as a chat answer embedded directly within a traditional search result page). We believe that the existence of these two different modalities, and potentially many others, is creating an opportunity to re-imagine the search experience, capitalize on the strengths of many modalities, and develop systems and strategies to support seamless flow between them. We refer to these as panmodal experiences. Unlike monomodal experiences, where only one modality is available and/or used for the task at hand, panmodal experiences make multiple modalities available to users (multimodal), directly support transitions between modalities (crossmodal), and seamlessly combine modalities to tailor task assistance (transmodal). While our focus is search and chat, with learnings from insights from a survey of over 100 individuals who have recently performed common tasks on these two modalities, we also present a more general vision for the future of information interaction using multiple modalities and the emergent capabilities of GenAI.

Until recently, search engines were the predominant method for people to access online information. The recent emergence of large language models (LLMs) has given machines new capabilities such as the ability to generate new digital artifacts like text, images, code etc., resulting in a new tool, a generative search engine, which combines the capabilities of LLMs with a traditional search engine. Through the empirical analysis of Bing Copilot (Bing Chat), one of the first publicly available generative search engines, we analyze the types and complexity of tasks that people use Bing Copilot for compared to Bing Search. Findings indicate that people use the generative search engine for more knowledge work tasks that are higher in cognitive complexity than were commonly done with a traditional search engine., Comment: 32 pages, 3 figures, 4 tables

Transforming unstructured text into structured and meaningful forms, organized by useful category labels, is a fundamental step in text mining for downstream analysis and application. However, most existing methods for producing label taxonomies and building text-based label classifiers still rely heavily on domain expertise and manual curation, making the process expensive and time-consuming. This is particularly challenging when the label space is under-specified and large-scale data annotations are unavailable. In this paper, we address these challenges with Large Language Models (LLMs), whose prompt-based interface facilitates the induction and use of large-scale pseudo labels. We propose TnT-LLM, a two-phase framework that employs LLMs to automate the process of end-to-end label generation and assignment with minimal human effort for any given use-case. In the first phase, we introduce a zero-shot, multi-stage reasoning approach which enables LLMs to produce and refine a label taxonomy iteratively. In the second phase, LLMs are used as data labelers that yield training samples so that lightweight supervised classifiers can be reliably built, deployed, and served at scale. We apply TnT-LLM to the analysis of user intent and conversational domain for Bing Copilot (formerly Bing Chat), an open-domain chat-based search engine. Extensive experiments using both human and automatic evaluation metrics demonstrate that TnT-LLM generates more accurate and relevant label taxonomies when compared against state-of-the-art baselines, and achieves a favorable balance between accuracy and efficiency for classification at scale. We also share our practical experiences and insights on the challenges and opportunities of using LLMs for large-scale text mining in real-world applications., Comment: 9 pages main content, 8 pages references and appendix

As many of us in the information retrieval (IR) research community know and appreciate, search is far from being a solved problem. Millions of people struggle with tasks on search engines every day. Often, their struggles relate to the intrinsic complexity of their task and the failure of search systems to fully understand the task and serve relevant results. The task motivates the search, creating the gap/problematic situation that searchers attempt to bridge/resolve and drives search behavior as they work through different task facets. Complex search tasks require more than support for rudimentary fact finding or re-finding. Research on methods to support complex tasks includes work on generating query and website suggestions, personalizing and contextualizing search, and developing new search experiences, including those that span time and space. The recent emergence of generative artificial intelligence (AI) and the arrival of assistive agents, based on this technology, has the potential to offer further assistance to searchers, especially those engaged in complex tasks. There are profound implications from these advances for the design of intelligent systems and for the future of search itself. This article, based on a keynote by the author at the 2023 ACM SIGIR Conference, explores these issues and how AI agents are advancing the frontier of search system capabilities, with a special focus on information interaction and complex task completion., Comment: 11 pages, 6 figures, Accepted for publication in Communications of the ACM

Although large language models (LLMs) have advanced the state-of-the-art in NLP significantly, deploying them for downstream applications is still challenging due to cost, responsiveness, control, or concerns around privacy and security. As such, trainable models are still the preferred option in some cases. However, these models still require human-labeled data for optimal performance, which is expensive and time-consuming to obtain. In order to address this issue, several techniques to reduce human effort involve labeling or generating data using LLMs. Although these methods are effective for certain applications, in practice they encounter difficulties in real-world scenarios. Labeling data requires careful data selection, while generating data necessitates task-specific prompt engineering. In this paper, we propose a unified data creation pipeline that requires only a single formatting example, and which is applicable to a broad range of tasks, including traditionally problematic ones with semantically devoid label spaces. In our experiments we demonstrate that instruction-following LLMs are highly cost-effective data creators, and that models trained with these data exhibit performance better than those trained with human-labeled data (by up to 17.5%) on out-of-distribution evaluation, while maintaining comparable performance on in-distribution tasks. These results have important implications for the robustness of NLP systems deployed in the real-world., Comment: Accepted to EMNLP 2023 main conference. 12 pages, 5 figures, 6 tables. Code is available at https://github.com/microsoft/llm-data-creation

Log data can reveal valuable information about how users interact with Web search services, what they want, and how satisfied they are. However, analyzing user intents in log data is not easy, especially for emerging forms of Web search such as AI-driven chat. To understand user intents from log data, we need a way to label them with meaningful categories that capture their diversity and dynamics. Existing methods rely on manual or machine-learned labeling, which are either expensive or inflexible for large and dynamic datasets. We propose a novel solution using large language models (LLMs), which can generate rich and relevant concepts, descriptions, and examples for user intents. However, using LLMs to generate a user intent taxonomy and apply it for log analysis can be problematic for two main reasons: (1) such a taxonomy is not externally validated; and (2) there may be an undesirable feedback loop. To address this, we propose a new methodology with human experts and assessors to verify the quality of the LLM-generated taxonomy. We also present an end-to-end pipeline that uses an LLM with human-in-the-loop to produce, refine, and apply labels for user intent analysis in log data. We demonstrate its effectiveness by uncovering new insights into user intents from search and chat logs from the Microsoft Bing commercial search engine. The proposed work's novelty stems from the method for generating purpose-driven user intent taxonomies with strong validation. This method not only helps remove methodological and practical bottlenecks from intent-focused research, but also provides a new framework for generating, validating, and applying other kinds of taxonomies in a scalable and adaptable way with reasonable human effort.

Social influence is a strong determinant of food consumption, which in turn influences health. Although consistent observations have been made on the role of social factors in driving similarities in food consumption, much less is known about the precise governing mechanisms. We study social influence on food choice through carefully designed causal analyses, leveraging the sequential nature of shop queues on a major university campus. In particular, we consider a large number of adjacent purchases where a focal user immediately follows another user ("partner") in the checkout queue and both make a purchase. Identifying the partner's impact on the focal user, we find strong evidence of a specific behavioral mechanism for how dietary similarities between individuals arise: purchasing mimicry, a phenomenon where the focal user copies the partner's purchases. For instance, across food additions purchased during lunchtime together with a meal, we find that the focal user is significantly more likely to purchase the food item when the partner buys the item, v.s. when the partner does not, increasing the purchasing probability by 14% in absolute terms, or by 83% in relative terms. The effect is observed across all food types, but largest for condiments, and smallest for soft drinks. We find that no such effect is observed when a focal user is compared to a random (rather than directly preceding) partner. Furthermore, purchasing mimicry is present across age, gender, and status subpopulations, but strongest for students and the youngest persons. Finally, we find a dose-response relationship whereby mimicry decreases as proximity in the purchasing queue decreases. The results of this study elucidate the behavioral mechanism of purchasing mimicry and have further implications for understanding and improving dietary behaviors on campus.

AutoGen is an open-source framework that allows developers to build LLM applications via multiple agents that can converse with each other to accomplish tasks. AutoGen agents are customizable, conversable, and can operate in various modes that employ combinations of LLMs, human inputs, and tools. Using AutoGen, developers can also flexibly define agent interaction behaviors. Both natural language and computer code can be used to program flexible conversation patterns for different applications. AutoGen serves as a generic infrastructure to build diverse applications of various complexities and LLM capacities. Empirical studies demonstrate the effectiveness of the framework in many example applications, with domains ranging from mathematics, coding, question answering, operations research, online decision-making, entertainment, etc., Comment: 43 pages (10 pages for the main text, 3 pages for references, and 30 pages for appendices)

The importance of tasks in information retrieval (IR) has been long argued for, addressed in different ways, often ignored, and frequently revisited. For decades, scholars made a case for the role that a user's task plays in how and why that user engages in search and what a search system should do to assist. But for the most part, the IR community has been too focused on query processing and assuming a search task to be a collection of user queries, often ignoring if or how such an assumption addresses the users accomplishing their tasks. With emerging areas of conversational agents and proactive IR, understanding and addressing users' tasks has become more important than ever before. In this paper, we provide various perspectives on where the state-of-the-art is with regard to tasks in IR, what are some of the bottlenecks in deriving and using task information, and how do we go forward from here. In addition to covering relevant literature, the paper provides a synthesis of historical and current perspectives on understanding, extracting, and addressing task-focused search. To ground ongoing and future research in this area, we present a new framing device for tasks using a tree-like structure and various moves on that structure that allow different interpretations and applications. Presented as a combination of synthesis of ideas and past works, proposals for future research, and our perspectives on technical, social, and ethical considerations, this paper is meant to help revitalize the interest and future work in task-based IR.

Digital Assistants (DAs) can support workers in the workplace and beyond. However, target user needs are not fully understood, and the functions that workers would ideally want a DA to support require further study. A richer understanding of worker needs could help inform the design of future DAs. We investigate user needs of future workplace DAs using data from a user study of 40 workers over a four-week period. Our qualitative analysis confirms existing research and generates new insight on the role of DAs in managing people's time, tasks, and information. Placing these insights in relation to quantitative analysis of self-reported task data, we highlight how different occupation roles require DAs to take varied approaches to these domains and the effect of task characteristics on the imagined features. Our findings have implications for the design of future DAs in work settings, and we offer some recommendations for reduction to practice., Comment: 59 pages

While digital assistants are increasingly used to help with various productivity tasks, less attention has been paid to employing them in the domain of business documents. To build an agent that can handle users' information needs in this domain, we must first understand the types of assistance that users desire when working on their documents. In this work, we present results from two user studies that characterize the information needs and queries of authors, reviewers, and readers of business documents. In the first study, we used experience sampling to collect users' questions in-situ as they were working with their documents, and in the second, we built a human-in-the-loop document Q&A system which rendered assistance with a variety of users' questions. Our results have implications for the design of document assistants that complement AI with human intelligence including whether particular skillsets or roles within the document are needed from human respondents, as well as the challenges around such systems.

Tasks are a fundamental unit of work in the daily lives of people, who are increasingly using digital means to keep track of, organize, triage and act on them. These digital tools -- such as task management applications -- provide a unique opportunity to study and understand tasks and their connection to the real world, and through intelligent assistance, help people be more productive. By logging signals such as text, timestamp information, and social connectivity graphs, an increasingly rich and detailed picture of how tasks are created and organized, what makes them important, and who acts on them, can be progressively developed. Yet the context around actual task completion remains fuzzy, due to the basic disconnect between actions taken in the real world and telemetry recorded in the digital world. Thus, in this paper we compile and release a novel, real-life, large-scale dataset called MS-LaTTE that captures two core aspects of the context surrounding task completion: location and time. We describe our annotation framework and conduct a number of analyses on the data that were collected, demonstrating that it captures intuitive contextual properties for common tasks. Finally, we test the dataset on the two problems of predicting spatial and temporal task co-occurrence, concluding that predictors for co-location and co-time are both learnable, with a BERT fine-tuned model outperforming several other baselines. The MS-LaTTE dataset provides an opportunity to tackle many new modeling challenges in contextual task understanding and we hope that its release will spur future research in task intelligence more broadly.

The SARS-CoV-2 virus has altered people's lives around the world. Here we document population-wide shifts in dietary interests in 18 countries in 2020, as revealed through time series of Google search volumes. We find that during the first wave of the COVID-19 pandemic there was an overall surge in food interest, larger and longer-lasting than the surge during typical end-of-year holidays in Western countries. The shock of decreased mobility manifested as a drastic increase in interest in consuming food at home and a corresponding decrease in consuming food outside of home. The largest (up to threefold) increases occurred for calorie-dense carbohydrate-based foods such as pastries, bakery products, bread, and pies. The observed shifts in dietary interests have the potential to globally affect food consumption and health outcomes. These findings can inform governmental and organizational decisions regarding measures to mitigate the effects of the COVID-19 pandemic on diet and nutrition., Comment: Nature Communications (2022)

App usage prediction is important for smartphone system optimization to enhance user experience. Existing modeling approaches utilize historical app usage logs along with a wide range of semantic information to predict the app usage; however, they are only effective in certain scenarios and cannot be generalized across different situations. This paper address this problem by developing a model called Contextual and Semantic Embedding model for App Usage Prediction (CoSEM) for app usage prediction that leverages integration of 1) semantic information embedding and 2) contextual information embedding based on historical app usage of individuals. Extensive experiments show that the combination of semantic information and history app usage information enables our model to outperform the baselines on three real-world datasets, achieving an MRR score over 0.55,0.57,0.86 and Hit rate scores of more than 0.71, 0.75, and 0.95, respectively., Comment: 5 pages, short paper in Proceedings of the 30th ACM International Conference on Information and Knowledge Management (CIKM '21)

Nutrition is a key determinant of long-term health, and social influence has long been theorized to be a key determinant of nutrition. It has been difficult to quantify the postulated role of social influence on nutrition using traditional methods such as surveys, due to the typically small scale and short duration of studies. To overcome these limitations, we leverage a novel source of data: logs of 38 million food purchases made over an 8-year period on the Ecole Polytechnique Federale de Lausanne (EPFL) university campus, linked to anonymized individuals via the smartcards used to make on-campus purchases. In a longitudinal observational study, we ask: How is a person's food choice affected by eating with someone else whose own food choice is healthy vs. unhealthy? To estimate causal effects from the passively observed log data, we control confounds in a matched quasi-experimental design: we identify focal users who at first do not have any regular eating partners but then start eating with a fixed partner regularly, and we match focal users into comparison pairs such that paired users are nearly identical with respect to covariates measured before acquiring the partner, where the two focal users' new eating partners diverge in the healthiness of their respective food choice. A difference-in-differences analysis of the paired data yields clear evidence of social influence: focal users acquiring a healthy-eating partner change their habits significantly more toward healthy foods than focal users acquiring an unhealthy-eating partner. We further identify foods whose purchase frequency is impacted significantly by the eating partner's healthiness of food choice. Beyond the main results, the work demonstrates the utility of passively sensed food purchase logs for deriving insights, with the potential of informing the design of public health interventions and food offerings.

Most work to date on mitigating the COVID-19 pandemic is focused urgently on biomedicine and epidemiology. Yet, pandemic-related policy decisions cannot be made on health information alone. Decisions need to consider the broader impacts on people and their needs. Quantifying human needs across the population is challenging as it requires high geo-temporal granularity, high coverage across the population, and appropriate adjustment for seasonal and other external effects. Here, we propose a computational methodology, building on Maslow's hierarchy of needs, that can capture a holistic view of relative changes in needs following the pandemic through a difference-in-differences approach that corrects for seasonality and volume variations. We apply this approach to characterize changes in human needs across physiological, socioeconomic, and psychological realms in the US, based on more than 35 billion search interactions spanning over 36,000 ZIP codes over a period of 14 months. The analyses reveal that the expression of basic human needs has increased exponentially while higher-level aspirations declined during the pandemic in comparison to the pre-pandemic period. In exploring the timing and variations in statewide policies, we find that the durations of shelter-in-place mandates have influenced social and emotional needs significantly. We demonstrate that potential barriers to addressing critical needs, such as support for unemployment and domestic violence, can be identified through web search interactions. Our approach and results suggest that population-scale monitoring of shifts in human needs can inform policies and recovery efforts for current and anticipated needs.

Effective optimization is essential for real-world interactive systems to provide a satisfactory user experience in response to changing user behavior. However, it is often challenging to find an objective to optimize for interactive systems (e.g., policy learning in task-oriented dialog systems). Generally, such objectives are manually crafted and rarely capture complex user needs in an accurate manner. We propose an approach that infers the objective directly from observed user interactions. These inferences can be made regardless of prior knowledge and across different types of user behavior. We introduce Interactive System Optimizer (ISO), a novel algorithm that uses these inferred objectives for optimization. Our main contribution is a new general principled approach to optimizing interactive systems using data-driven objectives. We demonstrate the high effectiveness of ISO over several simulations., Comment: 30 pages, 12 figures. arXiv admin note: text overlap with arXiv:1802.06306

The role of conversational assistants has become more prevalent in helping people increase their productivity. Document-centered assistance, for example to help an individual quickly review a document, has seen less significant progress, even though it has the potential to tremendously increase a user's productivity. This type of document-centered assistance is the focus of this paper. Our contributions are three-fold: (1) We first present a survey to understand the space of document-centered assistance and the capabilities people expect in this scenario. (2) We investigate the types of queries that users will pose while seeking assistance with documents, and show that document-centered questions form the majority of these queries. (3) We present a set of initial machine learned models that show that (a) we can accurately detect document-centered questions, and (b) we can build reasonably accurate models for answering such questions. These positive results are encouraging, and suggest that even greater results may be attained with continued study of this interesting and novel problem space. Our findings have implications for the design of intelligent systems to support task completion via natural interactions with documents., Comment: Accepted as full paper at CHIIR 2020; 9 pages + Appendix

The Web is an important resource for understanding and diagnosing medical conditions. Based on exposure to online content, people may develop undue health concerns, believing that common and benign symptoms are explained by serious illnesses. In this paper, we investigate potential strategies to mine queries and searcher histories for clues that could help search engines choose the most appropriate information to present in response to exploratory medical queries. To do this, we performed a longitudinal study of health search behavior using the logs of a popular search engine. We found that query variations which might appear innocuous (e.g. "bad headache" vs "severe headache") may hold valuable information about the searcher which could be used by search engines to improve performance. Furthermore, we investigated how medically concerned users respond differently to search engine result pages (SERPs) and find that their disposition for clicking on concerning pages is pronounced, potentially leading to a self-reinforcement of concern. Finally, we studied to which degree variations in the SERP impact future search and real-world health-seeking behavior and obtained some surprising results (e.g., viewing concerning pages may lead to a short-term reduction of real-world health seeking)., Comment: SIGIR 2014

Human cognitive performance is critical to productivity, learning, and accident avoidance. Cognitive performance varies throughout each day and is in part driven by intrinsic, near 24-hour circadian rhythms. Prior research on the impact of sleep and circadian rhythms on cognitive performance has typically been restricted to small-scale laboratory-based studies that do not capture the variability of real-world conditions, such as environmental factors, motivation, and sleep patterns in real-world settings. Given these limitations, leading sleep researchers have called for larger in situ monitoring of sleep and performance. We present the largest study to date on the impact of objectively measured real-world sleep on performance enabled through a reframing of everyday interactions with a web search engine as a series of performance tasks. Our analysis includes 3 million nights of sleep and 75 million interaction tasks. We measure cognitive performance through the speed of keystroke and click interactions on a web search engine and correlate them to wearable device-defined sleep measures over time. We demonstrate that real-world performance varies throughout the day and is influenced by both circadian rhythms, chronotype (morning/evening preference), and prior sleep duration and timing. We develop a statistical model that operationalizes a large body of work on sleep and performance and demonstrates that our estimates of circadian rhythms, homeostatic sleep drive, and sleep inertia align with expectations from laboratory-based sleep studies. Further, we quantify the impact of insufficient sleep on real-world performance and show that two consecutive nights with less than six hours of sleep are associated with decreases in performance which last for a period of six days. This work demonstrates the feasibility of using online interactions for large-scale physiological sensing., Comment: Published in Proceedings of WWW 2017

Physical activity helps people maintain a healthy weight and reduces the risk for several chronic diseases. Although this knowledge is widely recognized, adults and children in many countries around the world do not get recommended amounts of physical activity. While many interventions are found to be ineffective at increasing physical activity or reaching inactive populations, there have been anecdotal reports of increased physical activity due to novel mobile games that embed game play in the physical world. The most recent and salient example of such a game is Pok\'emon Go, which has reportedly reached tens of millions of users in the US and worldwide. We study the effect of Pok\'emon Go on physical activity through a combination of signals from large-scale corpora of wearable sensor data and search engine logs for 32 thousand users over a period of three months. Pok\'emon Go players are identified through search engine queries and activity is measured through accelerometry. We find that Pok\'emon Go leads to significant increases in physical activity over a period of 30 days, with particularly engaged users (i.e., those making multiple search queries for details about game usage) increasing their activity by 1473 steps a day on average, a more than 25% increase compared to their prior activity level ($p<10^{-15}$). In the short time span of the study, we estimate that Pok\'emon Go has added a total of 144 billion steps to US physical activity. Furthermore, Pok\'emon Go has been able to increase physical activity across men and women of all ages, weight status, and prior activity levels showing this form of game leads to increases in physical activity with significant implications for public health. We find that Pok\'emon Go is able to reach low activity populations while all four leading mobile health apps studied in this work largely draw from an already very active population.

Nutrition is a key factor in people's overall health. Hence, understanding the nature and dynamics of population-wide dietary preferences over time and space can be valuable in public health. To date, studies have leveraged small samples of participants via food intake logs or treatment data. We propose a complementary source of population data on nutrition obtained via Web logs. Our main contribution is a spatiotemporal analysis of population-wide dietary preferences through the lens of logs gathered by a widely distributed Web-browser add-on, using the access volume of recipes that users seek via search as a proxy for actual food consumption. We discover that variation in dietary preferences as expressed via recipe access has two main periodic components, one yearly and the other weekly, and that there exist characteristic regional differences in terms of diet within the United States. In a second study, we identify users who show evidence of having made an acute decision to lose weight. We characterize the shifts in interests that they express in their search queries and focus on changes in their recipe queries in particular. Last, we correlate nutritional time series obtained from recipe queries with time-aligned data on hospital admissions, aimed at understanding how behavioral data captured in Web logs might be harnessed to identify potential relationships between diet and acute health problems. In this preliminary study, we focus on patterns of sodium identified in recipes over time and patterns of admission for congestive heart failure, a chronic illness that can be exacerbated by increases in sodium intake., Comment: WWW 2013, 11 pages, 11 figures