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Start Over Topic advertising campaigns Publication Year Range Last 10 years Publication Type Reports
2 results

2. MarketLine Case Study: Dr Pepper TEN Industry Profile.

Subjects
SOFT drinks, ADVERTISING campaigns, CONSUMER confidence, MARKET segmentation, SOFT drink industry
Abstract

The article presents a case study of the Dr Pepper TEN mid-calorie soda from American soft drink company Dr Pepper Snapple Group. Topics discussed include the controversial "It's not for women" advertising campaign, lack of consumer enthusiasm, and weaknesses of diet carbonated soft drinks in its message. Information regarding the challenging segment of the soda market is also provided.

Published
2016