1. Marketline Case Study: Volvo.
- Subjects
BUSINESS expansion ,BUSINESS development ,AUTOMOBILE safety appliances ,AUTOMOBILE technological innovations ,AIR bag restraint systems - Abstract
The article presents a profile of Sweden based car company AB Volvo. It discusses the growth, objectives and high-technology safety inventions of the company, which produced its first Volvo car in 1926 in Sweden and expanded into international market during 1970s. It examines the company's active and passive safety features including pedestrian airbags and Intelligent Driver Information System. It highlights Volvo's future safety technologies including fully automated driving while in traffic.
- Published
- 2013